Growth Marketing Manager

Growth Marketing Manager – Regional Growth- Job Description As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI. Responsibilities: 1. Business Ownership &Revenue Management ● Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI. ● Allocate budgets across channels and campaigns to achieve maximum impact and profitability. ● Track and report on marketing contribution to sales, gross margin, and net profitability. ● Forecast and manage quarterly/annual marketing budgets for the region. 2. Strategic Planning & Growth ● Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends. ● Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas. ● Translate persona insights into tailored acquisition, retention, and brand- building strategies that maximize customer lifetime value. ● Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales. 3. Performance Marketing & CRM ● Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region. ● Drive customer acquisition and track campaign ROI across digital + offline. ● Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation. 4. Full-Funnel Growth & Campaign Optimization ● Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value). ● Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency. ● Continuously A/B test ad creatives, targeting, and formats to improve performance metrics. 5. Reporting & Analysis ● Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI. ● Produce detailed regional performance reports with actionable insights and recommendations. ● Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels. Candidate Profile ● 5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing ● Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability. Technical & Analytical Skills ● Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS). ● Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation). ● Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV). ● Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends. ● Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth. Key Skills & Competencies ● Business Acumen: Proven ability to link marketing decisions to business P&L outcomes. ● Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances. ● Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions. ● Market Knowledge: Understanding of the cultural, economic, and consumer drivers. ● Customer-Centricity: Deep understanding of consumer behavior and journey optimization.