Marketing Campaign Specialist

19 hours ago

bangalore, India beBeeBraze Full time

Marketing Campaign SpecialistAs a seasoned professional in lifecycle marketing, we seek an expert to drive the execution and quality of our campaigns within the Braze platform.This role is focused on delivering flawless multi-channel experiences through strategic planning and technical expertise.Create complex customer journeys utilizing Braze Canvases and Campaigns to engage target audiences effectively.Design advanced personalization logic using Liquid, Connected Content, and Custom Attributes to enhance user experience.Ensure rigorous QA across all channels, verifying rendering, segmentation, and tracking for optimal campaign performance.Collaborate with the engineering team on API-triggered/event-based campaign setup and payload validation to guarantee seamless execution.Maintain strict compliance with regulations and uphold exceptional quality control for all communications.Key Technical Skills :Minimum 2 years of hands-on experience in Braze development.Strong proficiency in Liquid scripting, HTML/CSS, and knowledge of JSON/APIs.Expertise in multi-channel QA methodologies and troubleshooting data/targeting issues.Experience with analytics integrations to inform data-driven decisions.

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