Strategic Marketing Lead

4 days ago

ballari, India beBeeDigitalMarketing Full time

As a Digital Advertising Manager, you will oversee the planning, execution and optimization of Google Ads campaigns to drive engagement and conversion. Your role is crucial in ensuring that we reach the right customers with the relevant message, while staying true to our values.About the RoleDesign, implement and manage Google Ads campaigns across search, display, shopping and video channels.Optimize campaigns daily to achieve maximum ROI and growth objectives.Conduct audience, keyword and market research to refine targeting and ad relevance.Collaborate with creative and brand teams to align advertising with seasonal collections and campaigns.Track, analyze and report on performance data with actionable insights.We are looking for a candidate with 3+ years of proven experience managing Google Ads campaigns at scale, strong knowledge of performance marketing, bidding strategies and conversion tracking, proficiency with Google Analytics and related reporting platforms, excellent analytical, organizational and communication skills, customer-focused mindset, ability to balance data-driven decision making and brand storytelling and experience working with fashion or global lifestyle brands.Required Skills and QualificationsProven track record of managing Google Ads campaigns at scale.Strong knowledge of performance marketing, bidding strategies and conversion tracking.Proficiency with Google Analytics and related reporting platforms.Excellent analytical, organizational and communication skills.Candidate-focused mindset.Ability to balance data-driven decision making and brand storytelling.BenefitsWe offer a dynamic work environment, competitive compensation package and opportunities for career growth and development.OthersPlease submit your resume and cover letter for consideration.

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