Social Media Executive

Job descriptionSocial Media ExecutiveJob specification Title:· Social Media & Influencer Marketing· Job purpose as the social media & Influencer Marketing, you'll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. Ultimately,· looking for female candidate only 2 to 5 years' experience.· you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.· You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams.· You'll have previous experience in social media and influencer marketing and be comfortable leading your own projects.· You'll need to be happy addressing current clients and prospects, and using social listening and analytics tools.· You'll work closely with the Creative, Content & Digital PR, Paid Media, and Data Science & Audience Insights departments, and report to the Director of Paid Media & Data Insights. Role & responsibilityØ Audience: Work alongside the Data Science & Audience Insights team and use our social listening tools to identify and build an understanding of our clients'/prospects' target audiences and trendsØ Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting pointØ Social strategy: Work alongside the client's internal team, agency, or/and our Content & Digital PR team to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns.Ø Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvementØ Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in placeØ Project management skills: Effectively manage client campaigns, ensuring they're delivered on time, to a high standard; communicating with social influencers and platform partners (e.g. Vamp / Whaler etc) will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teamsØ New Business: Build responses to prospects' briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholdersØ Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organised (you'll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude Qualification & skills requirementsØ Proven work experience within social mediaØ Expertise in managing multiple social media platformsØ Ability to deliver creative content ideasØ Familiarity with online marketing strategies and channelsØ Expertise with social listening and community management tools, e.g. Brand Watch, Pulsar, Sprout, etc. Paid social knowledge is beneficial, but not essentialØ Ability to grasp future trends in digital technologies and act proactivelyØ Maintains excellent writing and language skillsØ Excellent communication skillsØ Multitasking and analytics skillsØ Must have the right to work in the UK Desired behavioursØ Proven experience in planning and managing social media and influencer campaigns and longer-term strategiesØ Commercially and creatively mindedØ Excellent communication skills and the ability to work well alone as well as with different departments across the businessØ Process driven and demonstrate an ability to deliver in a timely manorØ Energetic, enthusiastic, proactive and drivenA self-starter with respect for others' points of viewJob Types: Full-time, PermanentPay: ₹15, ₹25,000.00 per monthBenefits:Provident FundWork Location: In person