HT Digital Streams | Product Manager
4 weeks ago
Key Responsibilities
1.
Product Vision & Strategy- Define and articulate the vision for our astrology product that aligns with company goals and audience needs.- Develop a comprehensive roadmap for astrology content, features, and tools that enhance user engagement.- Drive the development of interactive elements such as birth charts, moon phase tracking, and sign calculators, prioritizing based on user value and business impact.- Conduct regular market research to keep astrology offerings relevant and competitive.- Oversee the creation of astrology content, including daily horoscopes, compatibility tools, personalized reports, and other interactive features.
2.
User Research & Insights- Conduct surveys, interviews, and data analysis to understand user needs, pain points, and engagement patterns related to astrology content.- Collaborate with the audience insights team to create user personas and define use cases, ensuring the product caters to both casual readers and dedicated astrology followers.
3.
Cross-Functional Collaboration- Collaborate with engineering, design, and data teams to bring new features to life, optimizing for usability, performance, and visual appeal.- Partner with marketing and social media teams to promote astrology content and engage the target audience effectively.- Work closely with analytics teams to set up relevant tracking metrics and conduct performance analyses.
4.
Data-Driven Product Optimization- Define and track key performance indicators (KPIs) for the astrology product, including engagement, retention, and conversion metrics.- Leverage A/B testing and user feedback to continuously improve and refine features, content, and user flow.- Identify and prioritize enhancements based on data insights, ensuring a high-quality, engaging experience for users.
Qualifications
- Bachelor’s degree in a relevant field; a background in digital product management, user experience, or a similar field is preferred.- 3+ years of product management experience, ideally in astrology products.- Strong knowledge of astrology and an understanding of user expectations within this niche.- Proven track record of managing a digital product roadmap, from concept to launch and ongoing optimization.- Experience working with cross-functional teams, including engineering, design, and editorial.- Strong analytical and problem-solving skills, with a data-driven mindset.- Excellent communication and presentation skills.- Familiarity with content management systems (CMS) and tools like Google Analytics, Tableau, or Mixpanel.- Experience with A/B testing and other forms of product experimentation.
If the requirement is aligned with skill set , please share your candidature to
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