Digital Marketing Strategist

1 week ago

thane, India beBeePaidMedia Full time

Role DescriptionWe are seeking a Paid Media Specialist to develop and execute end-to-end paid media strategies across multiple platforms.Key Responsibilities:Own end-to-end paid media strategy and execution for Google Ads, Meta, and retargeting/display platformsPlan, launch, manage, and optimize campaigns to achieve specific targetsDevelop audience targeting strategies tailored to B2B buyer personas, including persona research and segmentationCreate effective ad copy and brief design teams for creative assets, using generative AI toolsSet up and maintain conversion tracking, attribution, and reporting dashboardsMonitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROIConduct regular analysis of performance data to generate insights, optimizations, and recommendationsPlan and execute landing page strategies and A/B testing for conversion rate optimization (CRO)Coordinate with external partners as needed for media buying, creative, or analytics supportQualifications and Experience5–8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and executionProven track record managing B2B campaigns targeting international marketsExpertise in Google Ads, Meta Business Manager, and retargeting/display networks

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