IIFL Finance | Brand Executive | india
1 day ago
- Brand Strategy and Planning: Develop and implement comprehensive brand strategies to
promote IIFL Finance`s image and values, in line with the company`s overall marketing
objectives.
- Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and
operations teams to create impactful and innovative marketing campaigns that resonate
with the target audience and reinforce the brand message.
- Brand Identity: Oversee the maintenance and consistency of the brand identity across all
marketing collaterals, communication materials, and digital platforms.
- Market Research: Conduct market research and competitor analysis to gain insights into
consumer preferences, market trends, and identify areas for brand improvement.
- Digital Marketing: Leverage digital marketing platforms, including social media, email
marketing, and online advertising, to increase brand awareness and engagement.
- Content Development: Work on developing compelling and relevant content that aligns with
the brand`s tone, values, and objectives.
- Brand Performance Measurement: Monitor and analyze key brand performance metrics,
report on brand KPIs, and propose adjustments to enhance brand performance.
Requirements
- Educational Background: Bachelors degree in Marketing or a related field. A post-graduate
degree in marketing is a plus.
- Experience: Experience (typically 5-10 years) in brand management, marketing, or related
- fields, preferably in the financial services or related industry.
- Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for
- brand promotions and marketing campaigns.
- Communication: Excellent written and verbal communication skills to effectively convey
- brand messages and collaborate with internal teams and external partners.
- Digital Proficiency: Familiarity with digital marketing platforms, social media, and online
- advertising.
- Team Player: Ability to work collaboratively within a team environment and effectively
- manage multiple projects and deadlines.
-
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