IIFL Finance | Brand Executive | india

1 day ago


india IIFL Finance Full time
  • Brand Strategy and Planning: Develop and implement comprehensive brand strategies to

promote IIFL Finance`s image and values, in line with the company`s overall marketing

objectives.

  • Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and

operations teams to create impactful and innovative marketing campaigns that resonate

with the target audience and reinforce the brand message.

  • Brand Identity: Oversee the maintenance and consistency of the brand identity across all

marketing collaterals, communication materials, and digital platforms.

  • Market Research: Conduct market research and competitor analysis to gain insights into

consumer preferences, market trends, and identify areas for brand improvement.

  • Digital Marketing: Leverage digital marketing platforms, including social media, email

marketing, and online advertising, to increase brand awareness and engagement.

  • Content Development: Work on developing compelling and relevant content that aligns with

the brand`s tone, values, and objectives.

  • Brand Performance Measurement: Monitor and analyze key brand performance metrics,

report on brand KPIs, and propose adjustments to enhance brand performance.


Requirements

  • Educational Background: Bachelors degree in Marketing or a related field. A post-graduate

degree in marketing is a plus.

  • Experience: Experience (typically 5-10 years) in brand management, marketing, or related
  • fields, preferably in the financial services or related industry.
  • Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for
  • brand promotions and marketing campaigns.
  • Communication: Excellent written and verbal communication skills to effectively convey
  • brand messages and collaborate with internal teams and external partners.
  • Digital Proficiency: Familiarity with digital marketing platforms, social media, and online
  • advertising.
  • Team Player: Ability to work collaboratively within a team environment and effectively
  • manage multiple projects and deadlines.

  • Brand Executive

    2 hours ago


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    Brand Strategy and Planning: Develop and implement comprehensive brand strategies to promote IIFL Finance`s image and values, in line with the company`s overall marketing objectives. Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and operations teams to create impactful and innovative marketing campaigns that...


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