Ecomm Marketplace Lead

D2C Ecomm Manager -Marketplaces (5-7 years of Relevant Experience)

SEREKO - D2C Skincare Brand

SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety. 

You can read more about the brand on the website - www.serekoshop.com

Responsibilities:

·  Help SEREKO generate qualified traffic, increase brand equity, and gain higher revenue and profit on marketplaces. Provide regular reports about marketplace performance to management highlighting all relevant metrics.

·  End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation.

·  Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.

·  Coordinate with inventory team to ensure adequate product supply on marketplaces.

·  Strategizing and executing market sampling with agencies and marketplaces.

·  Overall Sales Planning and Execution & Price benchmarking and determination.

·  Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.

·  Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists.

·  Lead Pricing strategy, including rationale backed discounts and Promotions campaigns.

·  Develop and implement strategies to enhance customer experience, monitor sales performance and key metrics, and establish efficient order fulfilment processes.

·  Build system capability for Competitor benchmarking and keyword insights trends across channels.

·  Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends.

·  Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that they're using effective sales tactics to meet revenue objectives

• Achieve company objectives by planning thoroughly, setting sales goals, analysing the data, and making forecasts.
• The person will be responsible to create, execute, and manage paid and organic acquisition campaigns on Marketplaces.
• Marketplace escalations related to marketplace operations, ensuring smooth resolutions with SPOCs.
• Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.

Impact:

• Increase in overall marketplace sales and average order value (AOV).
• Higher customer satisfaction rates and positive eCommerce customer reviews.
• Increased traffic to eCommerce marketplace listings and storefront.
• Increased conversions from eCommerce-specific marketplace channels.
• Reduction in operational issues or escalations on eCommerce marketplaces.
• Increase in the range of products listed on eCommerce marketplaces.
• Improved customer acquisition via eCommerce marketplace channels.
• High seller ratings on all eCommerce marketplaces.
• Successful launch of products on new eCommerce marketplace platforms.
• Higher ROI from eCommerce marketplace marketing/promotional investments.

Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in online marketplace management.
• Strong knowledge of the eCommerce industry and its best practices.
• Proven experience in increasing sales on online marketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.
• Strong analytical and forecasting skills.
• Excellent verbal and written communication skills.
• Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business

The character we’re looking for:

• Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations.
• Highly Adaptable: Able to cope with the rapidly changing digital landscape.
• Results-Driven: Focusing on achieving eCommerce-specific performance metrics.
• Excellent Collaborator: Strong ability to work cross-functionally within the firm.
• Resilient: Able to handle challenges and setbacks with grace and determination.

*Immediate joining is additional advantage for candidate.

Job Location: Noida, Sector 142

Apply at- dj@serekoshop.com | +917827115775