Ather Energy | Brand Manager | bangalore

4 days ago


bangalore, India Ather Energy Full time

You’ll be our: Brand Manager

You’ll be based at: Corporate office, Bangalore (IBC Knowledge Park)

You’ll be aligned with: Head of Marketing

You’ll be joining our: Brand Marketing Team


What you’ll do at Ather:

  • Conceptualize and execute campaigns for products and services
  • Strengthen brand positioning, build brand salience & aspiration
  • Build brand equity via innovative campaigns & projects
  • Mine for actionable consumer insights
  • Oversee end-to-end execution of campaigns
  • Collaborate with Creative, Insights , PR, Media, Event, Program, Product and Sales teams
  • Formulate and execute GTM strategy for Service Marketing, International Marketing and Allied products to drive business goals
  • Manage brand alliances & associations
  • Create pipeline of content & ideas with relevant 3rd parties
  • Scout for sponsorship & association opportunities; events, films, shows, sports & more
  • Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online


Here’s what we’re looking for:

  • Strong understanding of brand and marketing fundamentals
  • Hands-on experience in handling integrated campaigns across different product lines
  • Knack of picking customer insights through data, interactions and observations
  • Excellent cross functional working capabilities to ideate, align and work in a fast paced environment
  • Strong brief-writing and execution skills
  • Advanced agency-handling and partner-relationship management
  • Moderate to advanced understanding of media planning and setting KPIs: Online & Offline
  • Trade & sales understanding
  • Openness to travel every month


What you bring to Ather:

  • An MBA degree in marketing stream from tier 1/2 institutes
  • Experience of 8-10 years in Marketing preferably from automotive industry


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