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Planning Director
4 weeks ago
Years of experience- 6 to 12 years
The purpose of this role is to manage senior strategists and planners/juniors on day-to-day client strategy needs on a single account or group of accounts, guiding insight generation, creative briefs, selling narratives, strategic POVs, and go-to-market plans.
• Serves as a visionary leader across the businesses they are assigned to lead
• Develop big strategic platform ideas grounded in data and rich in insight and steward their growth and development
• Serves as the lead team member with ultimate responsibility for the quality of the strategic and creative products the team produces
• Leads and directs new business efforts with a clear understanding of the agency's go-to-market strategy
• Contributes to the agency's intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests
• Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research
• Mentors group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking to the next level through a visionary approach to their problems
• Acts as a strong client and creative partner to drive the brand and business mission forward
• Demonstrates and fosters a collaborative work environment in which ideas flourish
