Sales Officer

5 days ago

new delhi, India Relaxo Full time

Sales Officer

Department:

Sales

Work Location: CHANDIGARH

Grade:

O1/O2

Travel Required:

Yes

Reporting to:

Administrative:

ASM

Reported by:

None

Functional:

Minimum Job Requirements

Educational Qualification:

Any Graduation

Experience:

3 – 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement:

Purpose of the Position (Job Summary)

  • To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

Key Roles and Responsibilities

Financial

  • Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
  • Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

  • Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
  • Sharing distributor’s market service feedback with ASM
  • Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

  • Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

  • Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
  • Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
  • Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
  • Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
  • Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
  • Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Technical/Functional

Behavioral

  • Selling skills
  • Analytical skills
  • Customer Orientation
  • Interpersonal skills

Key Responsibility Areas

Quantitative

Qualitative

  • % Revenue Contribution from NPDs in defined sales area
  • Increase in Range Billing in defined sales area
  • Incremental retail coverage
  • Increase in % Demand Fulfillment of NPD / Focus Articles
  • PJP adherence
  • Timely Submission of Market Working reports
  • Adherence to Market Working Norms
  • Market intelligence & Relationship building

Key Stakeholder Management

Internal

External

  • ASM
  • MIS Admin team
  • Distributors and Retailers

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