Marketing Technology Expert

1 week ago

udaipur, India beBeeMarketing Full time

Job OpportunityWe are seeking a skilled professional to fill the role of Marketing Technology Expert. This position involves managing and optimizing Adobe solutions for delivering personalized experiences and actionable insights.Manage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe TargetCollaborate with cross-functional teams to ensure marketing technologies align with business objectivesDevelop and maintain tagging strategies, data layers, and implementation of best practicesThis individual will serve as the primary point of contact for clients in India, guiding strategy and execution, analyzing customer data, and providing training and support.About the RoleThe ideal candidate will possess strong technical skills, excellent communication abilities, and the ability to work effectively in a team environment.Key Responsibilities:Develop and implement data-driven marketing strategiesAnalyze customer behavior and preferencesMaintain and improve existing marketing technology systemsRequirementsTo be successful in this role, you will need:Technical Skills:Adobe AnalyticsCustomer Journey Analytics (CJA)Adobe Experience Platform (AEP)Adobe LaunchAdobe TargetCertifications and Education: Bachelor's degree in Computer Science or related field. Relevant certifications, such as those offered by Adobe, may be beneficial.

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