Manager - Marketing & Communications
2 weeks ago
Key ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams.Create detailed account profiles and buyer personas for key decision-makers within target organizations.Develop account-specific/industry specific marketing strategies and campaigns tailored to each target account's unique needs and challenges.Work closely with Business development team to align with account-specific marketing collateral, presentations, and proposal materials.Execute and optimize multi-channel ABM campaigns including email, digital advertising, events, and direct mail.Content Creation & Brand management:Create highly personalized, account-specific content including case studies, white papers, industry reports, and solution briefs.Develop compelling B2B marketing collateral tailored to different stages of the enterprise buying journey.Manage brand consistency across all B2B marketing channels and materials.Oversee development of thought leadership content positioning WILP as an industry expert in corporate education.Create content for multiple decision-makers within buying committees at target accounts.Manage B2B-focused social media & advertising strategies across LinkedIn, Twitter, and industry-specific platforms.Event Marketing & Thought Leadership:Coordinate participation in industry conferences, trade shows, and corporate education events.Organize account-specific events, webinars, and executive briefings for target accounts.Manage speaker opportunities and thought leadership initiatives for faculty and leadership team.Develop strategic partnerships with industry associations and corporate education networks.Qualification and Personal ProfileMBA (preferred) with 5-10 years of experience in B2B marketing preferably with Account-Based Marketing (ABM) experience in education technology, enterprise software, professional services, or B2B technology companies. Experience in corporate education or working with enterprise clients preferred.Other Skill and Ability RequirementsABM Expertise: Deep understanding of B2B Account-Based Marketing principles, methodologies, and best practices.B2B Sales Collaboration: Proven experience working closely with B2B sales teams and understanding enterprise sales cycles.B2B Technology Proficiency: Experience with CRM platforms, and marketing automation tools.Content Marketing: Excellent skills in creating compelling B2B content that resonates with enterprise decision-makers.Communication Skills: Outstanding written and verbal communication skills for executive-level interactions and cross-functional collaboration.Industry Knowledge: Understanding of B2B buying processes, enterprise decision-making, and corporate education market trends.Digital Marketing: Understanding of B2B digital marketing channels, LinkedIn advertising, email marketing, and marketing automation.Candidates based out of Hyderabad are preferred.
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Cim Amp Associate 2
4 days ago
Hyderabad, India RSM US LLP Full timeWe are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll...
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Marketing Communications Intern
2 weeks ago
Hyderabad, Telangana, India Gruve Communications Agency LLP Full time ₹ 96,000 - ₹ 1,44,000 per yearRole – Marketing Intern at Gruve CommunicationsAt Gruve, we believe marketing isn't just a department — it's the rhythm that runs through everything we do. We're looking for curious minds and creative spirits to join us as Marketing Interns and experience the real pulse of a full-service creative agency.This is your chance to get hands-on with...
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Conscendo - Salesforce Marketing Cloud Developer
4 weeks ago
Hyderabad, India Conscendo Technologies Full timeJob Description Key Responsibilities - Design and develop customer journeys using Journey Builder and Automation Studio - Build dynamic and personalized content using AMP script, SSJS, and data extensions - Create and manage email campaigns, triggered sends, and transactional messaging - Develop custom solutions integrating Marketing Cloud with Salesforce...
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Manager - marketing & communications
4 weeks ago
Hyderabad, India Birla Institute Of Technology And Science, Pilani Full timeKey Responsibilities Account-Based Marketing (ABM) Strategy & Planning: Develop and implement comprehensive Account-Based Marketing strategies aligned with B2 B sales objectives and company's annual plan & budget. Identify, research, and prioritize high-value target accounts in collaboration with B2 B sales teams. Create detailed account profiles and buyer...
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Manager - marketing & communications
3 weeks ago
Hyderabad, India Birla Institute Of Technology And Science, Pilani Full timeKey ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:- Develop and implement comprehensive Account-Based Marketing strategies aligned with B2 B sales objectives and company's annual plan & budget.- Identify, research, and prioritize high-value target accounts in collaboration with B2 B sales teams.- Create detailed account profiles and buyer...
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Manager - marketing & communications
4 weeks ago
Hyderabad, India Birla Institute Of Technology And Science, Pilani Full timeKey Responsibilities Account-Based Marketing (ABM) Strategy & Planning: Develop and implement comprehensive Account-Based Marketing strategies aligned with B2 B sales objectives and company's annual plan & budget. Identify, research, and prioritize high-value target accounts in collaboration with B2 B sales teams. Create detailed account profiles and...
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Manager - Marketing & Communications
4 weeks ago
Hyderabad, India Birla Institute of Technology and Science, Pilani Full timeKey ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams.Create detailed account profiles and buyer...
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Manager - Marketing & Communications
4 weeks ago
Hyderabad, India Birla Institute of Technology and Science, Pilani Full timeKey ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams.Create detailed account profiles and buyer...
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Manager - Marketing & Communications
4 weeks ago
Hyderabad, India Birla Institute of Technology and Science, Pilani Full timeKey ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning:Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget.Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams.Create detailed account profiles and buyer...
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Marketing communications program manager
3 weeks ago
Hyderabad, India BrickRed Systems Full timeAs a Marketing Communications Program Manager, you will play a pivotal role in crafting and executing our marketing communications strategies. You will work closely with cross-functional teams to develop and implement effective communication campaigns that resonate with our target audience and support our overall business objectives. Develop and execute...
