Digital Marketing Strategist

3 hours ago

kolkata, India beBeeDigitalMarketing Full time

Digital Marketing Specialist RoleDeveloping and executing digital marketing strategies is a key component of this role. As a Digital Marketing Specialist, you will be responsible for planning and implementing campaigns across all channels to drive business growth.The ideal candidate is a data-driven expert with strong analytical skills and knowledge of SEO/SEM, social media, email marketing, and content creation. You will leverage analytics to measure and optimize campaign performance and enhance brand awareness.Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.SEO & SEM: Conduct keyword research and implement SEO strategies to increase organic website traffic. Manage and optimize Pay-Per-Click (PPC) campaigns on platforms like Google Ads and LinkedIn.Social Media: Build and maintain our online presence across relevant platforms. Create, schedule, and publish engaging content and manage our content calendar.Content & Email Marketing: Collaborate to create compelling blog posts, whitepapers, case studies, and website copy. Design and execute email marketing campaigns, including newsletters, automated workflows, and promotional blasts.Analytics & Reporting: Measure and report on campaign performance using tools like Google Analytics. Analyze campaign data to identify trends and opportunities for optimization.Website Management: Assist in maintaining and updating the company website using our CMS (e.g., WordPress). Identify and execute conversion rate optimization experiments, such as A/B testing, to improve user experience and lead generation.

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