Growth Marketing Manager

About AiSensy AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp. Enabling 150,000+ Businesses with WhatsApp Engagement & Marketing 800Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more High Impact as Businesses drive 25-80% Revenues using AiSensy Platform Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors Role Overview AiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data. You’ll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization. This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers. Key Responsibilities 1. Product-Led Growth Strategy Lead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization) Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys 2. Feature Adoption & Usage Optimization Use product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off points Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones 3. User Segmentation & Personalization Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage) 4. Data-Driven Experimentation Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction) Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges Analyze experiment results to derive insights and feed back into product iterations 5. Cross-Functional Leadership Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success Contribute to go-to-market strategies for new features, including positioning, rollout, and user education Collaborate on lifecycle marketing and retention strategies with Marketing teams 6. Voice of the Customer Conduct user interviews, surveys, and usability tests to inform roadmap decisions Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delight Requirements Experience: 3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment Data Expertise: Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics Experimentation: Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies Technical Acumen: Able to work closely with engineering to implement experiments, product improvements, and analytics events Communication: Clear articulation of product decisions, backed by data and user insights Project Management: Capable of managing timelines, dependencies, and cross-functional projects Skilled in Experience with onboarding SaaS SMB users and increasing feature stickiness Familiarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap) Background in UX, design, or front-end development Hands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio) Why Join AiSensy Drive Core Growth: Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growth Work with Experts: Collaborate with a talented team of product leaders, engineers, and growth marketers Ownership & Impact: High degree of autonomy to build, test, and scale what works Rapid Career Progression: Opportunity to fast-track your career in a fast-growing SaaS startup