Lead Customer Engagement Specialist

2 weeks ago


mumbai, India beBeeManager Full time

About the RoleThe role of a CRM Manager is to spearhead strategy and execution to engage our ever-growing user base. This key function in marketing focuses on growing revenue from users who have not previously chosen our offerings.Experience in industry-leading CRM & marketing automation platforms such as SFMC / CleverTap is essential for this position.A strategic thinker with excellent analytical skills, able to develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics.A collaborative leader who can work closely with creative, operations, analytics, business, and tech/engineering teams to achieve common goals.An expert in understanding consumer behaviour to formulate content and segmentation strategies that drive engagement and conversion.About YouWe are looking for an experienced professional with a bias for action and a desire to make a meaningful impact in their career.A bachelor's degree in either marketing, business, or a related field, with an MBA being an advantage.4-7 years of experience in the CRM function of a rapidly growing, digital-first business.Proven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMS.What We OfferWe provide equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.



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