Digital Brand Manager

6 days ago


haryana, India beBeeMarketing Full time

Job DescriptionWe are seeking an experienced and strategic Marketing Leader to drive our overall brand positioning, communication strategy, and performance-led growth initiatives. This role is ideal for someone who understands the nuances of building a digital-first consumer brand, has deep experience in crafting compelling narratives, and can leverage channels like influencer marketing, content, and digital media to drive brand affinity and conversions.Key Responsibilities:Brand Strategy & PositioningDefine and implement the overall brand marketing strategy, voice, and identity across all touchpoints.Create campaigns that elevate brand perception, drive customer loyalty, and differentiate us in a crowded market.Partner with cross-functional teams to ensure brand consistency across product, marketing, and customer experience.Content & Communication LeadershipLead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations.Collaborate with creative teams, agencies, and internal stakeholders to produce content that drives engagement and reinforces brand values.Influencer & Partnership MarketingBuild and oversee influencer marketing strategies to complement brand campaigns.Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience.Drive collaboration with external partners and co-branded initiatives.Growth & Campaign PerformanceMonitor and analyze brand campaign performance across channels — digital, social, influencer, and PR.Optimize content, channels, and strategies based on performance insights and audience behavior.Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics.


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