Profitable Campaign Optimizer

4 days ago


Eluru, India beBeeSpecialist Full time

Performance Campaign SpecialistWe are seeking an experienced Performance Campaign Specialist to drive high-quality traffic, scale campaigns profitably, and manage budgets. This individual will be responsible for planning, launching, and optimizing performance campaigns across various platforms, including Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.The ideal candidate will have hands-on experience in running profitable campaigns across Sweepstakes, CPS (Cost Per Sale), mVAS, CPI (Cost Per Install) and similar performance verticals. They will be responsible for managing large budgets efficiently with a focus on ROI and KPIs such as EPC, CPA, CR, ROAS, LTV.Key Responsibilities:Plan and launch performance campaigns that drive high-quality traffic and maximize ROI.Manage campaign budgets effectively, focusing on profitable spend and optimal return on investment.Conduct A/B testing on creatives, landing pages, targeting, and placements to optimize campaign performance.Creative Strategy:Develop effective ad concepts and creative strategies that resonate with target audiences.Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Data & Reporting:Monitor campaign performance metrics daily and provide actionable insights.Track user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Relationship & Offer Management:Coordinate with affiliate managers, networks, advertisers, and traffic sources to secure exclusive offers and unlock higher caps.Negotiate payouts and evaluate new offers and traffic sources for profitability.



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