Head of Marketing

Location: BangaloreFunction: Marketing LeadershipReporting to: CEOSeniority: Director/VP-level depending on experienceAbout UsManifest AI & BIK.ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.Role OverviewYou will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand.This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.Key ResponsibilitiesStrategic LeadershipBuild and execute the GTM + full-funnel marketing strategy for US + global marketsDefine positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” categoryCreate annual and quarterly marketing plans aligned with revenue targetsDemand Generation & GrowthOwn pipeline generation, conversion & marketing-sourced revenueBuild multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communitiesPartner with sales to optimize lead routing, scoring, sequences, SLAs, and attributionReduce CAC and improve CAC paybackProduct & Category MarketingDeeply understand product, roadmap, competition & customer psychologyLaunch features, agents, modules, case studies, sales enablement, pitch decks, playbooksConduct win/loss, user journey & market researchBrand, Content & Thought LeadershipBuild a memorable brand voice, visual identity & storytelling engineOversee LinkedIn content, blogs, videos, newsletters, website, landing pagesTurn founders, advisors & customers into distribution channelsCommunity, Partnerships & EventsScale RLOE, founder communities, ambassador + referral programsOwn sponsorships, conferences, AMAs, customer events, podcasts, PRData, Ops & ToolingBuild dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR liftOwn martech stack—HubSpot/mailchimp, automation, analytics, enrichment, ads toolsTeam LeadershipHire, coach & scale specialists across growth, demand gen, PMM, content, design, eventsCreate a culture of experimentation, velocity, ownership & creativitySuccess MetricsPipeline created & influencedMarketing-sourced revenue %CAC & CAC paybackLead → SQL → Opportunity → Win conversion ratesBrand awareness & share of voiceWebsite → Demo conversion rateProduct adoption & feature usage lift through PMMCost per opportunityEvent & partnership ROIIdeal Candidate Profile6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRMExperience owning pipeline and revenue targets with Sales/Growth teamsStrong in ABM, demand gen, product marketing & storytellingHas built marketing foundations at Series A/B and scaled toward $20M+ ARRAnalytical, experimentation-driven, great with data & attributionExceptional writing, messaging, and narrative thinkingComfortable working closely with founders & senior execsScrappy operator—roll-up-sleeves mindset, not just strategyBonus: US DTC/eCommerce ecosystem networksWhat We OfferHigh-ownership leadership role shaping global brand & revenue motionOpportunity to build the category in a once-in-a-generation AI shiftWork with top founders, advisors, and ambitious teams globallyCompetitive salary, equity, benefits, fast career growth