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Senior Campaign Manager

2 months ago

gurgaon, India Times Internet Full time

J ob Title: Campaign Manager
Location : Gurgaon
VERTICAL: Business Insider
EXPERIENCE : 3 to 6 Years

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a widerange of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, TimesPrime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer toyour interests and aspirations.As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. Weare proud to have achieved overall gender pay parity in 2018, verified by an independent audit
conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level

About the Business Unit

Business Insider India is a premier business news and media platform, delivering in-depth analysis, updates, and insights on the latest developments in business, technology, finance, and lifestyle. With a focus on both global and Indian markets, it serves professionals, decision-makers, and industry leaders, offering them actionable intelligence and engaging, thought-provoking content.

Business Insider India is known for its extensive coverage, spanning a diverse array of topics such as emerging business trends, innovations in enterprise technology, personal finance, consumer tech developments, and global event coverage. This breadth of content has established it as a trusted source for business news across the country.

About the Role:
Business Insider India is seeking a dynamic and detail-oriented Campaign Manager to lead and execute high-impact brand marketing and advertising campaigns. The ideal candidate will be responsible for planning, implementing, and optimizing campaigns across multiple Business Insider India channels, ensuring they align with business objectives and deliver exceptional results for our clients. This role requires a blend of creativity, strategic thinking, and analytical skills, making it perfect for someone who thrives in a fast-paced digital media environment.

Key Responsibilities:
1. Campaign Planning and Execution:
o Collaborate with sales, TIL central Adops, and editorial teams to develop comprehensive campaign strategies that meet client objectives.
o Manage end-to-end campaign execution, including creative development, media planning, budget allocation, and timeline management.

2. Client Relationship Management:
o Serve as the primary point of contact for clients throughout the campaign lifecycle, ensuring clear communication and exceptional service.
o Provide clients with regular updates, performance reports, and insights to demonstrate the value and impact of their campaigns.

3. Performance Monitoring and Optimization:
o Track and analyze key performance metrics, including impressions, clicks, conversions, and ROI.
o Use data-driven insights to optimize campaigns in real-time, making adjustments to improve effectiveness and meet or exceed client expectations.

4. Collaboration and Coordination:
o Work closely with cross-functional teams, including creative, editorial, and product, to ensure seamless campaign execution.
o Coordinate with external vendors and partners as needed to enhance campaign delivery.

5. Reporting and Analysis:
o Prepare detailed post-campaign reports, summarizing outcomes, insights, and recommendations for future campaigns.
o Provide actionable feedback to clients and internal teams to continuously improve campaign strategies and processes.

6. Market and Industry Research:
o Stay up-to-date with industry trends, competitive landscape, and emerging digital marketing technologies.
o Provide insights and recommendations to drive innovation and keep Business Insider India at the forefront of the digital media industry.

Qualifications:
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 3-5 years of experience in campaign management, digital marketing, or a similar role, preferably in a media or advertising environment.
• Strong understanding of digital marketing channels, including display, social media, content marketing, and email.
• Excellent project management skills with the ability to juggle multiple campaigns and deadlines.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills, with a client-focused mindset.
• Creative thinker with the ability to develop innovative campaign ideas and solutions.

Preferred Qualifications:
• Experience in the media, publishing, or digital content industry.
• Certification in digital marketing or related fields.

What We Offer:
• Opportunity to work with a leading digital media brand.
• Collaborative and inclusive work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.