Industrial Sales Specialist

Head - Industrial Sales Location: Chennai, Tamil Nadu, India (with travel across key industrial regions) Employment Type: Full-time Experience Level: Senior Leadership (10+ years) About Sheenlac Paints Established in 1962, one of India's leading paint and finishes companies, ranking among the top 5 in the industry Evolved from manufacturing thinners and wood polishes into a powerhouse offering innovative decorative, automotive, wood, and general industrial coatings Strategic joint ventures with global leaders like Noroo Coating (Korea) and AkzoNobel (Italy), delivering over 20,000 automotive colors and cutting-edge protective solutions Committed to innovation, quality, and customer excellence—seeking a visionary leader to propel industrial sales to new heights Role Summary Spearhead the industrial coatings division, driving revenue growth, expanding market share, and building strategic partnerships in sectors like manufacturing, automotive, and infrastructure Report to the NSM; lead a high-performing team, craft go-to-market strategies, and ensure dominance in the competitive landscape Pivotal role for a results-oriented leader passionate about the paints and coatings industry, with P&L accountability and focus on sustainable, high-margin growth Key Responsibilities Develop and execute comprehensive sales strategies for industrial coatings to achieve annual revenue targets (e.g., 20-30% YoY growth), including forecasting, budgeting, and performance tracking Lead and mentor a team of regional sales managers and executives, fostering a high-motivation culture through training, coaching, and performance evaluations Identify and secure new business opportunities with key industrial clients (e.g., OEMs, engineering firms), conducting market analysis to penetrate untapped segments Build and nurture long-term relationships with distributors, dealers, and end-users, ensuring exceptional customer satisfaction and timely resolution of queries or complaints Collaborate with R&D, marketing, and technical teams to align product innovations with market needs, promoting Sheenlac's sustainable and high-performance coatings Monitor competitor activities (e.g., Asian Paints, Berger, Kansai Nerolac) and industry trends, adapting strategies to maintain a competitive edge in pricing, product positioning, and service delivery Oversee logistics and supply chain coordination to ensure seamless product availability, minimizing downtime and optimizing inventory for industrial clients Drive promotional initiatives, such as industry trade shows, client demos, and B2B events, to enhance brand visibility and generate leads Analyze sales data and KPIs using tools like CRM systems to refine tactics, report on pipeline health, and contribute to annual business planning Ensure compliance with industry regulations and sustainability standards, positioning Sheenlac as a trusted partner in eco-friendly industrial solutions Qualifications & Requirements MBA or equivalent in Sales/Marketing/Business Management from a reputed institution 10+ years of progressive experience in B2B industrial sales, with at least 5 years in a leadership role within the paints/coatings/chemicals industry (experience with competitors like Asian Paints or Berger preferred) Proven track record of achieving/exceeding sales targets in industrial segments, with P&L management exposure Strong understanding of industrial coatings applications, market dynamics, and supply chain in manufacturing-heavy regions Excellent leadership, negotiation, and stakeholder management skills; ability to travel 40-50% across India Preferred Skills Proficiency in CRM tools (e.g., Salesforce) and data analytics for sales forecasting Strategic thinker with a customer-centric approach and passion for innovation in sustainable coatings Exceptional communication and presentation skills for C-suite interactions What We Offer Competitive compensation package with performance-based incentives Comprehensive benefits: Health insurance, paid leave, and professional development opportunities The chance to lead transformative growth in a legacy brand committed to innovation and excellence