Industrial Sales Specialist

Head - Industrial SalesLocation: Chennai, Tamil Nadu, India (with travel across key industrial regions)Employment Type: Full-timeExperience Level: Senior Leadership (10+ years)About Sheenlac PaintsEstablished in 1962, one of India's leading paint and finishes companies, ranking among the top 5 in the industryEvolved from manufacturing thinners and wood polishes into a powerhouse offering innovative decorative, automotive, wood, and general industrial coatingsStrategic joint ventures with global leaders like Noroo Coating (Korea) and AkzoNobel (Italy), delivering over 20,000 automotive colors and cutting-edge protective solutionsCommitted to innovation, quality, and customer excellence—seeking a visionary leader to propel industrial sales to new heightsRole SummarySpearhead the industrial coatings division, driving revenue growth, expanding market share, and building strategic partnerships in sectors like manufacturing, automotive, and infrastructureReport to the NSM; lead a high-performing team, craft go-to-market strategies, and ensure dominance in the competitive landscapePivotal role for a results-oriented leader passionate about the paints and coatings industry, with P&L accountability and focus on sustainable, high-margin growthKey ResponsibilitiesDevelop and execute comprehensive sales strategies for industrial coatings to achieve annual revenue targets (e.g., 20-30% YoY growth), including forecasting, budgeting, and performance trackingLead and mentor a team of regional sales managers and executives, fostering a high-motivation culture through training, coaching, and performance evaluationsIdentify and secure new business opportunities with key industrial clients (e.g., OEMs, engineering firms), conducting market analysis to penetrate untapped segmentsBuild and nurture long-term relationships with distributors, dealers, and end-users, ensuring exceptional customer satisfaction and timely resolution of queries or complaintsCollaborate with R&D, marketing, and technical teams to align product innovations with market needs, promoting Sheenlac's sustainable and high-performance coatingsMonitor competitor activities (e.g., Asian Paints, Berger, Kansai Nerolac) and industry trends, adapting strategies to maintain a competitive edge in pricing, product positioning, and service deliveryOversee logistics and supply chain coordination to ensure seamless product availability, minimizing downtime and optimizing inventory for industrial clientsDrive promotional initiatives, such as industry trade shows, client demos, and B2B events, to enhance brand visibility and generate leadsAnalyze sales data and KPIs using tools like CRM systems to refine tactics, report on pipeline health, and contribute to annual business planningEnsure compliance with industry regulations and sustainability standards, positioning Sheenlac as a trusted partner in eco-friendly industrial solutionsQualifications & RequirementsMBA or equivalent in Sales/Marketing/Business Management from a reputed institution10+ years of progressive experience in B2B industrial sales, with at least 5 years in a leadership role within the paints/coatings/chemicals industry (experience with competitors like Asian Paints or Berger preferred)Proven track record of achieving/exceeding sales targets in industrial segments, with P&L management exposureStrong understanding of industrial coatings applications, market dynamics, and supply chain in manufacturing-heavy regionsExcellent leadership, negotiation, and stakeholder management skills; ability to travel 40-50% across IndiaPreferred SkillsProficiency in CRM tools (e.g., Salesforce) and data analytics for sales forecastingStrategic thinker with a customer-centric approach and passion for innovation in sustainable coatingsExceptional communication and presentation skills for C-suite interactionsWhat We OfferCompetitive compensation package with performance-based incentivesComprehensive benefits: Health insurance, paid leave, and professional development opportunitiesThe chance to lead transformative growth in a legacy brand committed to innovation and excellence