Creative Lead – Brand

Key Responsibilities:1. 360° Campaign Ideation & Execution- Conceptualize and lead integrated campaigns across Meta, Google, influencers, PR, website, email, and offline channels.- Build campaign narratives, messaging structures, creative angles, and storytelling frameworks.- Deliver strong creative concepts that connect brand building with performance outcomes.2. Performance Ads Creative (Meta & Google)- Develop hook lines, ad angles, scripts, and high-performing creative directions.- Work with the performance marketing team to A/B test creatives, analyze CTR, CPL and iterate for lower CPL and higher conversions.- Create thumb-stopping short-form video concepts and storyboards.3. Influencer & Creator Content Strategy- Build influencer campaign ideas and creative themes.- Write briefs, scripts, and narrative directions for reels and content creators.- Ensure influencer output aligns with campaign strategy and brand tone.4. PR & Storytelling- Develop PR story angles, founder storylines, and brand narratives.- Work with PR partners to ensure communication is compelling and on-brand.5. Offline & On-Ground Brand Creative- Create concepts for vendor partnerships, event branding, standees, brochures, and activations.- Ensure offline touchpoints reflect the same premium brand experience as online6. Brand Partnerships- Create partnership concepts that benefit both brands, co-branded campaigns, content, events, and digital activations.- Ensure partnership executions maintain TWC's positioning and storytelling quality.7. Creative Production & Team Collaboration- Work with designers, editors, performance marketers, and agencies to ensure high-quality execution.- Review creative outputs and provide clear direction to elevate quality and effectiveness.- Manage timelines, briefs, and overall creative quality control.8. Strategic Thinking & Brand Growth- Conduct ongoing research on consumer psychology, motivations, and behavior in the wedding planning journey.- Bring creative ideas that strengthen brand recall and improve funnel performance.- Analyze wedding industry trends, competitor strategies, regional preferences, and seasonal patterns.- Translate insights into creative angles, messaging frameworks, and high-impact campaign ideas.- Connect creative strategy with measurable business results.Requirements- 5 years of experience in creative strategy, brand communication, partnerships, or 360° campaign roles.- Proven ability to build integrated campaigns across paid, owned, and earned channels.- Strong conceptual and writing skills. Hooks, storylines, scripts, value propositions.- Experience working with influencers, PR, and brand partners.- Understanding of performance metrics and creative testing.About The Company :The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.In just 18 months, we've:- Raised $1M in seed funding- Achieved $10M in annual GMV- Built a curated network of 2,000+ trusted vendors across India & Thailand- Operated profitably while serving weddings worth ₹10 lakh to ₹5 croreOperating in a $130B market (4% of India's GDP), we're on a mission to build the first truly scalable wedding planning brand in India.Feel free to reach us at:Email : careers@theweddingcompany.comWebsite : https://www.theweddingcompany.comNote: This role is a full time role in Bangalore (and not remote).