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Senior Facebook Paid Ads Specialist

2 months ago

delhi, India GroupM. Full time

Location: Remote (India-based candidates preferred)

About the Role

We are seeking a seasoned Facebook Paid Ads Specialist with a strong background in high-budget campaign management to spearhead our paid advertising initiatives in India. This role will involve managing an annual ad budget of $500,000 and driving significant returns on ad spend (ROAS) through data-driven strategy, creative optimization, and performance analysis.

Key Responsibilities

- Lead and develop strategic Facebook ad campaigns aimed at boosting conversions, customer acquisition, and brand engagement across multiple client portfolios in the Indian market.
- Oversee ad spend allocation, ensuring campaigns achieve or exceed a 20-30% quarterly ROI increase.
- Collaborate with creative and content teams to generate culturally relevant ad content that resonates with target demographics.
- Leverage advanced analytics tools to fine-tune campaigns, measure success, and pivot strategy based on in-depth performance metrics.

Qualifications

- 8+ years of hands-on experience managing Facebook Ads, with extensive agency experience.
- Proven track record with high-budget campaigns and demonstrable success in achieving high ROAS and engagement.
- Expertise in A/B testing, audience segmentation, and analytics platforms to drive strategic campaign decisions.
- Strong understanding of the Indian market, digital marketing trends, and consumer behavior on social media.

What We Offer

- Competitive salary, including performance-based bonuses.
- Professional development in a dynamic, results-oriented environment with growth opportunities.
- Flexibility with remote work options tailored for high-achieving professionals.