Global Education Content Strategist

3 days ago

kakinada, India beBeeCopywriter Full time

About UsWe're reimagining global education access by partnering with top universities and bringing their programs directly to India.Role OverviewWe're seeking a versatile Copywriter to shape the voice of our international university partners. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling copy that informs, excites, and drives action.This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging communication.Key Responsibilities:Write copy across various marketing formats:Google search and display adsSocial media ad captionsBrochures, flyers, and student handbooksWebsite and landing page contentEmail marketingVideo scripts (explainer, testimonial, promotional)Adapt tone and messaging to fit each university brand and campaign objectiveCollaborate with design, performance marketing, and admissions teams to align messaging with audience needsParticipate in brainstorming sessions and creative reviewsOptimize existing copy for clarity, engagement, and conversionsRequirements:6-8 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brandStrong portfolio showcasing digital ads, social content, and multi-format campaignsAbility to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonatesSharp attention to detail, grammar, and storytellingComfort working in a fast-paced, iterative environmentWhy Work With Us?Be part of a mission-driven company making global education more accessibleWork with cross-functional creative teams and global university partnersGrow in a dynamic, startup-like environment where ideas and ownership matter

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