Personal Branding

3 weeks ago

Kakinada, India Edit Lobby Full time

Personal Branding + Content Strategist (for Edit Lobby founders) Location: Remote Type: Part-Time / Full-Time Start: Immediate Compensation: 25–30k INR (Part-Time) About the role We’re looking for a strategic, creative, and highly organized Personal Branding + Content Strategist to build, scale, and manage the personal brands of the Edit Lobby founders. This role is for someone who understands storytelling, expert positioning, authority-building content, and how to craft narratives that cut through the noise. You will own end-to-end brand strategy — from defining positioning to writing scripts, planning content pipelines, and executing campaigns that elevate the founders as industry experts in creative production, video editing, and entrepreneurship. Key responsibilities Brand strategy & Positioning - Develop clear, differentiated personal brand identities for each founder - Craft expert positioning in the areas of video editing, agency building, leadership, and creative strategy - Build foundational messaging frameworks, tone of voice, and content pillars - Identify opportunities for authority-building: interviews, features, thought leadership, collaborations Content strategy & Planning - Build monthly and weekly content calendars across Instagram, , YouTube, and TikTok - Create content ideas based on trends, insights, and market conversations - Work closely with the Edit Lobby production team to ensure content is executed on time - Monitor analytics and adjust strategy for maximum reach and engagement Scriptwriting & Copywriting - Write scripts for short-form videos (Reels, TikTok, Shorts) - Create talking points, storytelling frameworks, and founder monologues - Draft captions, hooks, and scroll-stopping headlines - Create long-form content such as newsletters, posts, and expert articles Expert marketing & Growth - Turn founder knowledge and experience into powerful, teachable content - Build expert ecosystems — mini series, frameworks, signature opinions, bold takes - Optimize thought-leadership presence across platforms - Conduct competitor analysis, industry insights, and market trends If interested, send your resume to hr@editlobby.com

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