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Product Analytics Manager

2 months ago

gurugram, India BT Group Full time

What you’ll be doing

• Collaborate with digital product and marketing teams to understand and shape up data requirements.
• Partner with Product Manager for digital and marketing in data & AI team to prioritize features and enhancements based on data insights and market trends.
• Identify key metrics and KPIs aligned with business objectives to measure digital product and marketing performance
• Work closely with digital analytics team to implement robust tracking and reporting mechanisms to ensure accurate data collection and analysis.
• Conduct in-depth analysis of user behavior, customer journeys and marketing campaigns; translating complex data findings into clear insights and recommendations.
• Work closely with marketing teams and marketing data stewards to optimize customer segmentation, targeting, and campaign performance.
• Collaborate with relevant stakeholders to ensure data quality, accuracy, and consistency across product analytics.
• Coordinate with the Reporting & Business Intelligence teams to develop data visualizations including reports, dashboards, and analyses to distribute data insights in an easily digestible manner to all relevant stakeholders.
• Ensure that the product and marketing community is fully equipped with the knowledge to allow utilization of the Data Analytics solutions effectively and efficiently.
• Build and manage a team of product analytics professionals over time to drive these workstreams
• Stay updated on and utilize industry best practices and emerging trends in digital product analytics and marketing analytics to enhance our analytics capabilities.

Requirements :

• B.Tech. from a top-tier institute in India, with 7-8 years of hands-on experience in digital product and marketing analytics
• Excellent analytical and problem-solving skills to translate complex data into actionable insights and recommendations
• Strong understanding of the digital product lifecycle and digital marketing, with a proven experience in delivering impactful product and marketing analytics solutions
• Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders at all levels
• Ability to manage multiple priorities in a dynamic environment and drive results.
• Experience in building and managing a team of digital product and marketing analytics professionals
• Solid understanding of data sources, data pipelines, digital as a sales and service channel, digital marketing & attribution models, digital analytics tools like Google Analytics, Adobe Analytics, Tag Management Systems (TMS), Mixpanel etc and data visualization tools like Qlik and Tableau
• Familiarity with AI technologies and their applications in enhancing customer journeys.
• Certification in Product Analytics and familiarity with data privacy and security regulations (e.g., GDPR, CCPA) is a plus.

The skills you’ll need

Data ModellingDatabase Design/DevelopmentRequirements AnalysisRequirements GatheringData StorytellingBusiness Intelligence ReportingProgramming/ScriptingData QualityData Decision SupportData AnalysisStatistical AnalysisAgile MethodologiesData DashboardsProject/Programme ManagementTalent ManagementDecision MakingGrowth MindsetPerformance ManagementInclusive Leadership

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.