Lifesight | Marketing Science Lead
1 week ago
Job Description: Marketing Science Lead (MMM)
Location: Bengaluru, India
Company Overview
Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.
Company Overview
Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.
Read more about why we exist here
Position Overview
We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team. The marketing science team at Lifesight sits in the intersection of customer success, sales and marketing. In this role, you will be responsible for managing our marketing science team and its initiatives.
You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met. You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust. You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success.
What You’ll Do
- Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference.
- Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries.
- Own and achieve a revenue target for the US market driven through strategic initiatives that you set up.
- Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform.
- Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction.
- Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders.
- Oversee custom consulting and professional services work for customers who require them.
- Contribute to our product roadmap and feature development alongside our product, data science and engineering team.
- Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions.
- Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies.
- Train and coach new marketing scientists and other team members to enable career growth and skill development.
You are perfect for the role if you..
- Bachelor’s degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing
- 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects.
- Highly accomplished analytical professional with strong problem solving skills and great attention to detail.
- Proven track record of working with mid-market and enterprise brands across industries.
- Proven track record of managing teams and delivering results for customers.
- Excellent project management and account management capabilities, with exceptional customer communication and servicing skills
- Exceptional ability to communicate complex data science concepts in simple terms.
- Skilled in developing strategies that drive revenue and market share.
- Experienced in leveraging social media platforms for brand promotion and thought leadership.
- Ability to collaborate effectively with diverse global teams.
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