Aptita | Sr. Account Manager Programmatic
3 days ago
Role - Sr. Account Manager Programmatic (AdTech)
Summary-
- Skills – Troubleshooting, Tag Validation, Tag Testing, Issue Validation
- Location- Mumbai, Pune, Bangalore, Chennai, Coimbatore and Gurgaon.
- Experience Range- 5 to 8 Years
- Shift Timings- Ready to work all shifts.
Job Description:
• Understands clients’ brands, structure, and industry as well as project goals Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
• Monitor and optimize campaign performance to meet client goals and KPIs
• Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
• Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly. Address client inquiries and troubleshoot issues promptly and effectively.
• Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
• Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
• Use advanced analytics tools to measure and analyze campaign effectiveness.
• Monitors investment of digital spend and ensures revenue/margin goals are met
• Communicate campaign progress, challenges, and opportunities to internal teams and clients.
Requirements-
• Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred).
• Individual contributor role
• Team Player
Notice period criteria- Immediate Joiner to 1 Months
Email to- amruta.swami@aptita.com
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