Marketing Lead

2 weeks ago

mumbai, India SiftHub Full time

SiftHub is a revenue acceleration AI platform that unlocks 10x productivity for sales and solutions teams. It serves as a central hub to collate and sift through all your conversations, knowledge and deal context scattered across Drive, Sharepoint, Confluence, Gong, CRM, Slack, Zendesk. From last-minute meeting prep to competitive intel and RFPs to buyer Q&A, our autonomous agents unblock deals so your SEs and AEs can focus on engaging with customers. As a Marketing Lead, you will drive the overall marketing strategy, with a strong focus on demand generation to attract and convert qualified leads. You'll lead initiatives across content creation, brand positioning, and multi-channel campaigns, while working closely with cross-functional teams to align marketing efforts with business objectives and scale growth in a fast-paced SaaS environment.Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprisesResponsibilities:Develop and implement a comprehensive marketing plan that aligns with SiftHub's objectivesDesign and execute highly effective demand generation strategies to drive qualified leads and revenue growth. Leverage a mix of email campaigns, webinars, SEO, paid advertising, and ABMBuild, analyze and optimize the lead funnel, ensuring high conversion rates from lead to customerOversee the development of engaging and informative content (blog posts, case studies, whitepapers) Plan and execute event opportunities (conferences, webinars, leadership dinners, and custom events) Elevate the SiftHub brand by leading PR initiatives, speaking engagements, thought leadership, and partnerships to strengthen the position as a leader in AI-driven SaaSBuild and lead a high-performing marketing team. Provide mentorship and guidance to ensure team's success Requirements:12+ years of experience in B2B SaaS marketing, with a strong focus on demand generation and pipeline accelerationDemonstrated success in building demand generation engines, scaling lead funnels, and meeting aggressive growth targetsProficiency in content marketing and SEO strategies to drive organic growth Experience managing multi-channel marketing campaigns, including email, social media, digital advertising, and webinarsHands-on experience with marketing automation platforms (e.g., HubSpot, Marketo)  and analytics tools to track and optimize performanceProven experience in event marketing and flexibility to travel frequently Strong team-building and leadership capabilities, with experience managing and mentoring marketing teams

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