AppsForBharat | Sr. Manager

3 weeks ago

bangalore, India AppsForBharat Full time

About AppsForBharat (Sri Mandir App)

AppsForBharat, a series B funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.


Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.


The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.


Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article

Try the Sri Mandir app: Android / iOS


Role Description for Sr. Manager - Performance Marketing:


Responsibilities:

  • Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.
  • Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.
  • Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.
  • Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
  • Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.
  • Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.
  • Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts


What we are looking for:

  • 4+ years of experience in Growth, Performance marketing experience with a high-growth startup.
  • Structured problem-solving with good communication skills.
  • Data-driven with good excel skills.
  • Enthusiastic about learning new skills and solving challenging problems
  • Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building
  • Experience in managing marketing budgets and delivering ROI
  • An ability to thrive in a fast-paced environment
  • An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.
  • Meticulous and deep attention to detail is a must.


* Experience in a B2C/D2C firm or any established startup is a brownie point



Additional Perks:

  • Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.
  • As a company, we believe in autonomous small teams for maximum impact. We strive for organisational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:
  • A competitive salary.
  • Equity in a high growth & great potential company.
  • Peaceful & pet-friendly office at the heart of HSR Layout.
  • Medical cover for you and your loved ones.

Do your most meaningful work alongside us. Be a part of something big

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