Quick commerce

1 week ago

bangalore, India Fraganote Full time

Key ResponsibilitiesOptimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retentionDevelop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patternsLeverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locationsCollaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behaviorImplement and analyze A/B tests for creatives, landing pages, and audience segmentsWork closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagementOwn attribution modeling and reporting using tools.Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.Requirements3-5 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant deliveryDeep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reordersProven track record managing significant budgets and delivering scalable, ROI-positive growthAbility to make data-driven decisions in a real-time, performance-heavy environmentStrong creative judgment and ability to guide high-performing ad creatives.

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