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A High-Impact Growth Professional

2 weeks ago

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Program Management ProfessionalWe are seeking a highly skilled Program Manager to drive growth initiatives and optimize user acquisition in the US Market for Math, Language, and Music categories across web and mobile platforms.Key Responsibilities:New Growth Channels:Research and test new user acquisition channels to identify opportunities for scalability and efficiency improvement.Develop and execute pilot programs with clearly defined metrics to measure success.Recommend channels for scaling or dropping based on data-driven insights.Funnel Optimization (Existing Channels):Audit and improve existing PPC, SEO, Social, and Affiliate funnels to enhance conversion rates and overall user experience.Drive ongoing Conversion Rate Optimization (CRO) for landing pages and key flows to boost efficiency and customer lifetime value (LTV).Collaborate with Marketing/Product teams to streamline processes and increase LTV/CAC ratios.Experimentation:Establish a prioritized A/B testing pipeline across channels and funnels to inform data-driven decisions.Execute experiments using testing tools to measure the impact of different variables on user behavior.Document hypotheses, results, and insights to ensure knowledge sharing and continuous improvement.Data & Reporting:Own tracking setup and ensure accurate data collection.Develop dashboards and deliver regular Key Performance Indicator (KPI) reports on CAC, LTV, and conversions.Analyze data to uncover growth opportunities and bottlenecks, informing strategic decisions.Qualifications:Experience: 0-2 years of hands-on experience driving growth initiatives in a fast-paced environment, preferably within a startup or technology company.Education: Bachelor's degree in Marketing, Business, Engineering, or an analytical field.Analytical Skills: Strong foundational knowledge of setting up, reading, and troubleshooting web analytics, including Google Analytics and Tag Manager. Proficiency in spreadsheet analysis (Excel/Google Sheets) and basic statistical concepts related to A/B testing.Mindset: Highly curious, relentless desire to test and learn, and strong sense of ownership.Communication: Excellent written and verbal communication skills; ability to articulate complex data insights clearly to non-technical stakeholders.Bonus: Familiarity with SQL, basic HTML/CSS, or specific channel management tools (e.g., Google Ads, Facebook Ads Manager).What we offer: Hands-on experience in a rapidly growing ed-tech company with global impact. Mentorship from experienced professionals in products, growth, and tech. Opportunity to work on meaningful projects and make a real impact.