Y-Axis Overseas Careers | Digital Marketing Analyst
4 weeks ago
We are seeking an experienced SEM Specialist with a strong focus on Google Ads to join our digital marketing team. The ideal candidate will have 3-5 years of hands-on experience in managing and optimizing paid search campaigns. This role demands a data-driven professional who excels in campaign strategy, execution, and performance analysis to achieve measurable business results.
Key Responsibilities:
1. Campaign Management:
- Develop, implement, and manage Google Ads campaigns across Search, Display, and Shopping Networks.
- Conduct keyword research, ad copywriting, and A/B testing to maximize CTR and ROI.
- Implement bidding strategies based on campaign goals and KPIs.
2. Performance Optimization:
- Monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
- Optimize campaigns for Quality Score, landing page relevance, and ad placement.
- Continuously improve campaign structure, targeting, and ad extensions.
3. Budget Management:
- Plan and allocate advertising budgets effectively to maximize performance while minimizing cost.
- Track and report on daily and monthly spend, ensuring campaigns stay within budget.
4. Data Analysis & Reporting:
- Generate and present performance reports with actionable insights.
- Leverage Google Analytics and other tools to assess traffic patterns, user behavior, and conversion paths.
5. Collaboration:
- Work closely with the content, design, and SEO teams to align paid search strategies with overall marketing goals.
- Coordinate with clients/stakeholders to ensure campaign objectives are met.
6. Market Research:
- Stay updated on Google Ads platform changes, industry trends, and competitors’ advertising strategies.
- Experiment with new ad formats and features to stay ahead in the SEM landscape.
7. Technical Implementation:
- Set up and manage tracking pixels, conversion tracking, and remarketing campaigns.
- Troubleshoot and resolve technical issues related to ad serving, tracking, and integrations.
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Requirements:
· Experience: 3-5 years of hands-on experience managing Google Ads campaigns.
· Technical Skills:
- Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
- Expertise in keyword research, audience targeting, and bid management.
- Familiarity with scripts, automation tools, and third-party ad platforms.
· Analytical Abilities: Strong skills in data analysis, problem-solving, and deriving actionable insights.
· Creativity: Ability to craft compelling ad copies and test innovative strategies to enhance campaign performance.
· Certifications: Google Ads certifications (Search, Display, or Shopping) are highly preferred.
· Soft Skills: Excellent communication, project management, and teamwork skills.
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Why Join Us?
· Access to the latest tools and technologies in digital marketing.
· Competitive salary and benefits package.
· A collaborative work environment that fosters growth and innovation.
Location: Hitech City, Hyderabad, India
Employment Type: Full-Time, 10 am to 6.30 pm shift
Apply now to make an impact in the ever-evolving world of paid search marketing
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