Partnerships Marketing Manager

6 days ago

bangalore, India Impetus Full time

Job Description

We are seeking an experienced Partner Marketing Manager to drive high-impact, joint marketing initiatives with our strategic partners — Databricks, Snowflake, Google Cloud, and Microsoft Azure . You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across Cloud, Data & Analytics, AI/ML, and Generative AI solution areas.

This is a global role requiring strong collaboration across internal stakeholders, partner teams, and regional field marketing leads to deliver campaigns that resonate in US, EMEA, and the APJ . You should be excited about working in a fast-paced, collaborative environment, and comfortable with flexible hours to align with global teams.

Role Exposure: Global (Preferred working flexibility across APJ, EMEA, and US markets)

Job Type: Full-Time

Experience: 7+ years in B2B IT business, with minimum 3 years in partner marketing

Reports To: Head of Partner Marketing / Marketing Director

Roles & Responsibilities

Key Responsibilities

  • Develop and execute integrated partner marketing plans aligned to joint business goals related to demand generation and pipeline influence with Databricks, Snowflake, Google Cloud, and Microsoft Azure.
  • Build and manage joint go-to-market (GTM) initiatives including solution messaging, campaign assets, landing pages, case studies, sales plays, and enablement collateral.
  • Partner closely with sales, alliances, product marketing, and field marketing teams to drive awareness, demand generation, and pipeline acceleration.
  • Plan and execute joint events , webinars, roundtables, digital campaigns, and thought leadership content to engage target audiences.
  • Manage co-branded marketing activities, partner MDF (Market Development Funds), and report on ROI and key metrics.
  • Cultivate and maintain strong relationships with partner marketing counterparts to unlock new co-marketing opportunities and amplify joint wins.
  • Ensure partner branding and messaging guidelines are met across all touchpoints.
  • Monitor market trends and competitor activities to help shape differentiated messaging and positioning.
  • Collaborate with analysts, PR, and social teams to maximize partner-related announcements, awards, and press releases.

Key Requirements

  • 7+ years of experience in B2B IT marketing , with at least 3 years dedicated to partner marketing in the Cloud, Data & Analytics, AI/ML, or GenAI domains.
  • Proven experience managing partnerships with at least two or more of Databricks, Snowflake, Google Cloud, or Microsoft Azure.
  • Strong understanding of cloud ecosystem GTM models, co-selling motions, and MDF utilization.
  • Experience planning and executing integrated marketing campaigns and events across APJ, EMEA, and US markets.
  • Excellent project management, communication, and stakeholder management skills.
  • Comfortable working cross-functionally in a global environment and adjusting to different time zones as needed.
  • Ability to analyze and report on marketing KPIs and make data-driven decisions.
  • Strong written and verbal communication skills with the ability to develop high-quality content.
  • MBA in Marketing, Business, or related field

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