OTS Solutions | Sr. Digital Marketing Manager

3 weeks ago

pune, India OTS Solutions Full time

Job Description: Senior Digital Marketing Manager

Position: Senior Digital Marketing Manager

Experience Required: Minimum 6 years

Location: Pune

Employment Type: Full-Time


About Us

OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions to our clients through creativity, innovation, and software development. To strengthen our marketing efforts, we are looking for a seasoned Sr. Digital Marketing Manager who can lead our marketing team, craft compelling strategies, and drive impactful campaigns.

Key Responsibilities

Strategy and Planning

• Develop and execute creative and results-driven B2B marketing strategies to drive lead

generation, brand awareness, and customer engagement.

• Design and implement multi-channel marketing campaigns that align with business goals and brand

positioning.

• Conduct market research and competitor analysis to identify trends, insights, and opportunities.

• Plan and own effective KPIs producing quality leads across all our brands with help of multiple

channels like Paid, Organic, Content and Social.

Team Leadership

• Lead and manage a high-performing marketing team comprising a designer, content writer, SEO

specialist, and additional resources.

• Foster collaboration, creativity, and accountability within the team to achieve key performance

indicators (KPIs).

• Provide mentorship and professional development to team members, ensuring alignment with

overall marketing goals.

Campaign Management

• Lead paid advertising campaigns (Google Ads, LinkedIn Ads, and other B2B platforms), including

campaign creation, optimization, and reporting.

• Coordinate with the content and design team to ensure cohesive messaging and visuals across all

campaigns.

• Experiment with innovative approaches to engage target audiences and improve conversion rates.

Content & Design Collaboration

• Work closely with the content writer and designer to develop highly creative and B2B-focused

marketing assets, such as whitepapers, eBooks, case studies, landing pages, infographics, and

videos.

• Ensure messaging consistency across all touchpoints to reinforce brand identity and objectives.

SEO and Website Optimization

• Oversee SEO initiatives, including keyword research, on-page optimization, and backlink strategies,

in collaboration with the SEO specialist.

• Continuously improve website performance, user experience, and lead capture rates.

• Lead and manage specific KPIs in terms of quality traffic and leads generation through SEO and

organic optimization techniques.

Analytics and Reporting

• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMRush,

or other analytics platforms.

• Track key metrics such as ROI, lead quality, traffic sources, and conversion rates to measure

success and refine strategies.

Innovation and Creativity

• Stay up-to-date with the latest digital marketing trends, tools, and B2B best practices.

• Introduce fresh, creative ideas to stand out in the competitive digital space and enhance our brand

positioning.

Required Qualifications and Skills

Experience and Knowledge

• 8+ years of experience in digital marketing in a B2B environment forcused on international

markets specifically North America.

• Proven experience in managing and executing paid campaigns on platforms like Google Ads,

LinkedIn, and other B2B channels.

• Strong understanding of SEO, content marketing, and lead generation best practices.

• Familiarity with marketing automation tools and CRM systems.

Skills

• Strong leadership and team management skills, with the ability to inspire creativity and

accountability.

• Exceptional analytical skills to measure and optimize campaign performance.

• Excellent written and verbal communication, with the ability to convey ideas clearly and

persuasively.

• A balance of creativity and strategic thinking, with a strong understanding of B2B buyer personas

and decision-making processes.

Tools Expertise

• Proficiency in tools like Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, or

Ahrefs.

• Familiarity with design collaboration tools like Adobe Creative Suite, Canva, or Figma is a plus.

• Hands-on experience with A/B testing, heatmaps, and conversion rate optimization (CRO) tools.

  • OTS Solutions | Sr. Digital Marketing Manager

    2 weeks ago

    pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout UsOTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative...

  • OTS Solutions | Sr. Digital Marketing Manager

    4 days ago

    pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout UsOTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative...

  • OTS Solutions | Sr. Digital Marketing Manager

    3 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout UsOTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative...

  • OTS Solutions | Sr. Digital Marketing Manager

    2 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition:Senior Digital Marketing ManagerExperience Required:Minimum 6 yearsLocation:PuneEmployment Type:Full-TimeAbout UsOTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions to our...

  • OTS Solutions | Sr. Digital Marketing Manager

    6 days ago

    pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing Manager Experience Required: Minimum 6 years Location: Pune Employment Type: Full-Time About Us OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver...

  • OTS Solutions | Sr. Digital Marketing Manager

    2 weeks ago

    pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing Manager Experience Required: Minimum 6 years Location: Pune Employment Type: Full-Time About Us OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver...

  • OTS Solutions

    2 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager. Position: Senior Digital Marketing Manager. Experience Required: Minimum 6 years. Location: Pune. Employment Type: Full-Time. About Us: OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative...

  • Sr. digital marketing manager

    2 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing Manager Experience Required: Minimum 6 years Location: Pune Employment Type: Full-Time About Us OTS Solutions is a dynamic B2 B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to...

  • Sr. Digital Marketing Manager

    2 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition:Senior Digital Marketing ManagerExperience Required:Minimum 6 yearsLocation:PuneEmployment Type:Full-TimeAbout UsOTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions to our...

  • Sr. digital marketing manager

    2 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing ManagerPosition: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout UsOTS Solutions is a dynamic B2 B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative...

  • Sr. Digital Marketing Manager

    3 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout Us OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions...

  • Sr. Digital Marketing Manager

    3 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing Manager Experience Required: Minimum 6 years Location: Pune Employment Type: Full-Time About Us OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver...

  • Sr. Digital Marketing Manager

    3 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Senior Digital Marketing Manager Position: Senior Digital Marketing ManagerExperience Required: Minimum 6 yearsLocation: PuneEmployment Type: Full-TimeAbout Us OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions...

  • OTS Solutions | Business Development Manager

    6 days ago

    pune, India OTS Solutions Full time

    Job Description: Business Development Manager - Cloud (Microsoft Solutions)Position Title: Business Development ManagerCompany: AptaCloudWebsite - https://aptacloud.com/Location: PuneOverview:AptaCloud (brand of OTS Solutions) leading provider of cloud solutions and digital transformation services for businesses. We help organizations navigate the...

  • Cloud Solutions Sales Manager

    1 month ago

    Pune, Maharashtra, India OTS Solutions Full time

    About OTS Solutions">A leading provider of cloud solutions and digital transformation services, OTS Solutions is seeking a seasoned sales professional to drive growth in Microsoft solutions. Our team is passionate about delivering cutting-edge cloud and digital solutions that meet the evolving needs of our clients.

  • OTS Solutions | Business Development Manager

    7 days ago

    pune, India OTS Solutions Full time

    Job Description: Business Development Manager - Cloud (Microsoft Solutions)Position Title: Business Development ManagerCompany: AptaCloudWebsite - PuneOverview:AptaCloud (brand of OTS Solutions) leading provider of cloud solutions and digital transformation services for businesses. We help organizations navigate the complexities of modern technology by...

  • OTS Solutions | Business Development Manager

    3 weeks ago

    Pune, India OTS Solutions Full time

    Job Description: Business Development Manager - Cloud (Microsoft Solutions)Position Title: Business Development ManagerCompany: AptaCloudWebsite - PuneOverview:AptaCloud (brand of OTS Solutions) leading provider of cloud solutions and digital transformation services for businesses. We help organizations navigate the complexities of modern technology by...

  • OTS Solutions | Inside Sales Executive

    2 weeks ago

    pune, India OTS Solutions Full time

    Company Overview JumpGrowth (registered trademark brand of OTS Solutions) is a global digital studio providing Digital Apps & Software Development services. JumpGrowth has helped and worked with startups, SMBs, and Fortune 5000 companies with unique and successful delivery models. Headquartered in Dallas TX, JumpGrowth has four locations throughout the U.S....

  • OTS Solutions | Inside Sales Executive

    3 weeks ago

    pune, India OTS Solutions Full time

    Company Overview JumpGrowth (registered trademark brand of OTS Solutions) is a global digital studio providing Digital Apps & Software Development services. JumpGrowth has helped and worked with startups, SMBs, and Fortune 5000 companies with unique and successful delivery models. Headquartered in Dallas TX, JumpGrowth has four locations throughout the U.S....

  • OTS Solutions | Business Development Manager

    2 months ago

    pune, India OTS Solutions Full time

    Job Description: Business Development Manager - Cloud (Microsoft Solutions) Position Title: Business Development Manager Company: AptaCloud Website - Location: Pune Overview: AptaCloud (brand of OTS Solutions) leading provider of cloud solutions and digital transformation services for businesses. We help organizations navigate the complexities of...