Sr. Digital Marketing Manager

3 weeks ago

Pune, India OTS Solutions Full time

Job Description: Senior Digital Marketing Manager

Position: Senior Digital Marketing Manager

Experience Required: Minimum 6 years

Location: Pune

Employment Type: Full-Time


About Us

OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions to our clients through creativity, innovation, and software development. To strengthen our marketing efforts, we are looking for a seasoned Sr. Digital Marketing Manager who can lead our marketing team, craft compelling strategies, and drive impactful campaigns.

Key Responsibilities

Strategy and Planning

• Develop and execute creative and results-driven B2B marketing strategies to drive lead

generation, brand awareness, and customer engagement.

• Design and implement multi-channel marketing campaigns that align with business goals and brand

positioning.

• Conduct market research and competitor analysis to identify trends, insights, and opportunities.

• Plan and own effective KPIs producing quality leads across all our brands with help of multiple

channels like Paid, Organic, Content and Social.

Team Leadership

• Lead and manage a high-performing marketing team comprising a designer, content writer, SEO

specialist, and additional resources.

• Foster collaboration, creativity, and accountability within the team to achieve key performance

indicators (KPIs).

• Provide mentorship and professional development to team members, ensuring alignment with

overall marketing goals.

Campaign Management

• Lead paid advertising campaigns (Google Ads, LinkedIn Ads, and other B2B platforms), including

campaign creation, optimization, and reporting.

• Coordinate with the content and design team to ensure cohesive messaging and visuals across all

campaigns.

• Experiment with innovative approaches to engage target audiences and improve conversion rates.

Content & Design Collaboration

• Work closely with the content writer and designer to develop highly creative and B2B-focused

marketing assets, such as whitepapers, eBooks, case studies, landing pages, infographics, and

videos.

• Ensure messaging consistency across all touchpoints to reinforce brand identity and objectives.

SEO and Website Optimization

• Oversee SEO initiatives, including keyword research, on-page optimization, and backlink strategies,

in collaboration with the SEO specialist.

• Continuously improve website performance, user experience, and lead capture rates.

• Lead and manage specific KPIs in terms of quality traffic and leads generation through SEO and

organic optimization techniques.

Analytics and Reporting

• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMRush,

or other analytics platforms.

• Track key metrics such as ROI, lead quality, traffic sources, and conversion rates to measure

success and refine strategies.

Innovation and Creativity

• Stay up-to-date with the latest digital marketing trends, tools, and B2B best practices.

• Introduce fresh, creative ideas to stand out in the competitive digital space and enhance our brand

positioning.

Required Qualifications and Skills

Experience and Knowledge

• 8+ years of experience in digital marketing in a B2B environment forcused on international

markets specifically North America.

• Proven experience in managing and executing paid campaigns on platforms like Google Ads,

LinkedIn, and other B2B channels.

• Strong understanding of SEO, content marketing, and lead generation best practices.

• Familiarity with marketing automation tools and CRM systems.

Skills

• Strong leadership and team management skills, with the ability to inspire creativity and

accountability.

• Exceptional analytical skills to measure and optimize campaign performance.

• Excellent written and verbal communication, with the ability to convey ideas clearly and

persuasively.

• A balance of creativity and strategic thinking, with a strong understanding of B2B buyer personas

and decision-making processes.

Tools Expertise

• Proficiency in tools like Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, or

Ahrefs.

• Familiarity with design collaboration tools like Adobe Creative Suite, Canva, or Figma is a plus.

• Hands-on experience with A/B testing, heatmaps, and conversion rate optimization (CRO) tools.

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