App Marketing Manager

2 weeks ago


Mohali, India Netscape labs Full time

Job Title: App Marketing Manager (ASO & Growth Specialist)Experience: 4–5 years in App Marketing / ASOResponsibilities:Lead App Store Optimization (ASO): keyword strategy, descriptions, screenshots, icons, and reviews.Plan and execute app launch strategy (pre-launch, launch, and post-launch).Drive organic and paid user acquisition campaigns across Google UAC, Meta Ads, and other channels.Manage app marketing creatives (videos, screenshots, ads).Collaborate with the product team to improve user onboarding & retention.Work with analytics tools (Firebase, AppsFlyer, Adjust) to track performance and ROI.Optimize app monetization through in-app promotions, offers, and user re-engagement.Monitor app rankings, reviews, and ratings; execute strategies to improve them.Keep up with industry trends, competitor analysis, and emerging app marketing strategies.Requirements:4–5 years of proven experience in ASO and mobile app marketing.Strong knowledge of Google Play Console & Apple App Store Connect.Hands-on experience with paid campaigns for app installs.Familiarity with app analytics & attribution platforms.Creative mindset for user acquisition & engagement campaigns.Strong communication & collaboration skills.Job Type: Full-timePay: ₹25, ₹55,000.00 per monthBenefits:Health insurancePaid sick timeExperience:total: 3 years (Preferred)ASO: 3 years (Preferred)Location:Mohali, Punjab (Preferred)Work Location: In person


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