Digital Culture Analyst

1 week ago

mumbai city, India Kulfi Collective Full time

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.What are we looking forPosition: Digital Culture Analyst (Intern)Reporting to: AVP - Research & StrategyCompany: Kulfi CollectiveLocation: MumbaiType of hire: Part-time (~20 hours/week)About Kulfi CollectiveKulfi Collective is a modern media network creating content for Gen Y and Gen Z. We work with some of the biggest brands on the planet (like Google, Spotify, Netflix, Tinder and others), and over the last 10 years we've produced more than 10,000 minutes of content that's been viewed over two billion times online.So, what's the role about?Are you the friend who explains memes to everyone else? Is your "For You" page a weirdly perfect reflection of your soul? Do you know what's going to be a thing before it's a thing? If you're nodding, we want to talk to you.We've built Drip, our secret weapon. It's an AI-powered platform that tracks culture, decodes trends, and helps brands connect with people in a way that isn't, you know, cringe.We're looking for someone to be the human co-partner for our AI. You'll be our official guide to the internet, helping us keep Drip's insights sharp, relevant, and ahead of the curve. Basically, we're paying you to be chronically online.What You'll Actually Be Doing:Be Our Trend-Spotter & Source: This is your main mission. You'll dive deep into the digital rabbit holes of YouTube, Instagram, X/Twitter, and Reddit to spot the next big thing as it's bubbling up. When you find it, you'll be the one to drop the essential links, hot takes, and context to the team.Keep Our AI Honest: We've got a powerful AI, but it needs a human check.. You'll be looking at what the tool surfaces and calling it out when it's hallucinating - like citing a dead meme from 2018, or just getting the facts wrong.Be the Vibe Curator: A trend is more than just a link. You'll be the one to help bring it to life. Your mission is to find the perfect image, GIF, or video that captures a trend's essence, and help write the quick, snappy summary that explains why it matters. You're a Perfect Fit If...You're obsessed with internet culture. Your friends already treat you as their personal trend forecaster.Your thumb has a permanent scroll mark. You have an instinct for what's gaining traction and what's just noise.You can fire off a quick, clear summary explaining why a weird TikTok sound is suddenly everywhere.You're organized enough to keep track of the beautiful chaos you find online.Bonus Points if you're also able to do this for any Indian regional language trends More about Kulfi CollectiveWe are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.  Want to know more about Kulfi's incredible work, our culture, the benefits we offer, our journey and everything in between?Here is everything you need to know.

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