Brand Manager

2 days ago

delhi, India Quadrytrix Full time

We are seeking a passionate and creative Brand Manager to champion our brand and ensure consistent brand identity and messaging across all channels. The Brand Manager will play a key role in developing and executing brand strategies that enhance brand awareness, strengthen customer loyalty, and drive business growth. This role requires a strong understanding of brand management principles, excellent communication skills, and a keen eye for detail.
Key Responsibilities
Brand Strategy & Development: Contribute to the development and implementation of brand strategies that align with the company's overall marketing goals.
Conduct market research and competitive analysis to identify brand opportunities and challenges.
Develop brand guidelines and ensure consistent application across all marketing materials and touchpoints.
Content Creation & Management: Oversee the creation of compelling and engaging content that reflects the brand's voice and values.
Manage the company's social media presence, ensuring consistent brand messaging and engaging content.
Collaborate with internal and external stakeholders to develop marketing materials, including brochures, website content, and presentations.
Campaign Management & Execution: Assist in the planning and execution of marketing campaigns across various channels, including digital, social media, and traditional media.
Track campaign performance, analyze results, and provide recommendations for optimization.
Brand Monitoring & Analysis: Monitor brand perception and customer feedback across various channels.
Analyze brand performance metrics and provide insights to inform marketing strategies.
Identify and address any brand inconsistencies or issues that may arise.
Collaboration & Communication: Collaborate effectively with cross-functional teams, including marketing, sales, and product development, to ensure brand alignment.
Communicate brand guidelines and updates to internal stakeholders.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in brand management or a related marketing role.
Strong understanding of brand management principles and best practices.
Excellent written and verbal communication skills.
Creative thinker with a strong attention to detail.
Proficient in social media platforms and content management systems.

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