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Brand Manager

2 months ago

Delhi, India FyndBridge Consultants & Advisors Full time

Key Responsibilities:

Brand Strategy Development:

· Develop and implement a comprehensive branding strategy that aligns with our mission and business goals.

· Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.

Marketing Campaigns:

· Design and execute innovative marketing campaigns that drive brand awareness, engagement, and conversion.

· Utilize performance marketing techniques to measure and optimize campaign effectiveness.

Growth & Influencer Marketing:

· Identify and collaborate with influencers to enhance brand visibility and credibility.

· Develop and manage growth marketing strategies to acquire and retain customers.

Organic Marketing:

· Lead the development and execution of organic marketing strategies, including SEO, content marketing, and social media.

· Create and distribute high-quality content that resonates with our target audience and drives organic traffic.

Partnerships:

· Establish and maintain strategic partnerships with relevant stakeholders to expand brand reach and impact.

· Leverage partnerships to create co-branded marketing initiatives and campaigns. ATL & BTL

Marketing:

· Plan and execute ATL activities such as TV, radio, print, and outdoor advertising to build brand awareness.

· Implement BTL activities including events, sponsorships, and direct marketing to drive engagement and sales.

Team Leadership:

· Lead, mentor, and manage the branding and marketing team to achieve departmental goals.

· Foster a collaborative and innovative work environment.

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

· Minimum of 7-10 years of experience in branding and marketing, with a proven track record in D2C, B2B, and B2C environments.

· Extensive experience in performance marketing, growth and influencer marketing, organic marketing, and strategic partnerships.

· Strong understanding of both ATL and BTL marketing techniques and their application in branding strategy.

· Excellent leadership, communication, and interpersonal skills.

· Ability to think creatively and strategically to drive brand growth and awareness.

· Proficiency in marketing analytics and tools to measure and optimize campaign performance.