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Group Head
2 weeks ago
Location: Kolkata (On-site)
Department: Performance Marketing
Reports To: Founders / Business Head
About AdbuffsAdbuffs is a Tier-1 Meta Partner, Google Premier Partner, Shopify Partner, Omnisend Partner, and Klaviyo Partner agency. With 500+ Cr ad spend managed and 100+ DTC brands scaled across categories, we are one of India's leading performance marketing agencies. Our 120+ member team thrives on fast execution, creative diversification, and data-driven decision-making.
We're looking for a Group Head who can lead, inspire, and scale a performance marketing team driving growth for some of India's most exciting DTC brands.
Key Responsibilities- Strategic Ownership: Lead and manage end-to-end performance marketing strategies on Meta and Google Ads for multiple DTC/eCommerce clients.
- Team Leadership: Manage, mentor, and grow a pod/team of 8–10+ media buyers and account managers, ensuring high performance and accountability.
- Client Growth Partner: Act as a senior client-facing lead, aligning marketing strategies with business goals, ensuring client NPS and retention.
- Execution Excellence: Oversee campaign structures, media planning, creative testing, funnel strategy, and optimization to deliver ROAS, CAC, and revenue targets.
- Analytics & Reporting: Use advanced measurement frameworks (MMM, Incrementality, Marginal ROAS, CAPI) to drive data-backed decision-making.
- Cross-Functional Collaboration: Work closely with Creative, Retention, Copy, and Design teams to deliver full-funnel solutions.
- Process & SOPs: Build playbooks, audits, and systems for scaling accounts efficiently while maintaining profitability.
- Experience: Minimum 3+ years in Performance Marketing (DTC/Ecommerce focused) with proven success on Meta and Google platforms.
- Leadership: Prior experience managing and scaling a team of 8–10+ members in an agency or growth-focused setup.
- Technical Mastery: Deep understanding of campaign structures, optimization levers, attribution models, and creative testing frameworks.
- Business Acumen: Ability to translate marketing metrics into business outcomes (CAC, ROAS, LTV).
- Client-First Mindset: Strong communication and problem-solving skills for senior stakeholder management.
- Ownership: A self-starter who thrives in high-growth, high-responsibility environments.
- Work with India's top DTC brands across fashion, beauty, lifestyle, and consumer tech.
- Exposure to cutting-edge tools (MMM, AI-driven creative testing, incrementality measurement).
- Growth-focused culture with clear OKRs and fast promotions.
- Collaborative, performance-driven environment in a 5,000 sq. ft. office with 120+ teammates.
- Competitive salary + performance-linked incentives.
