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Vice President

2 months ago

pune, India Vodafone Idea Limited Full time

Role
Cluster Marketing Head - MAH

Function / Department
Marketing

Location
Pune, Maharashtra

Band
M4

Reporting Manager
CBH / CMO

Job Purpose

To manage and drive the revenues of the cluster. Deliver Subscriber and Revenue growth with a core objective of getting incremental CMS and RMS.
Designing and executing Marketing strategy for the circle whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory

Key Result Areas/Accountabilities

Impact on the business
The role holder is responsible for the revenue for the circle. The incumbent will be responsible to develop and plan marketing strategies to enhance the competitive position
The primary focus will be to increase the revenues by adding more Quality RES and extracting more from the existing base.
Drive a healthy revenue Mix from Voice Usage, Roaming, Data and VAS.
Base Management would include delivering on CDI and brand salience.
Customers Suppliers and Third Parties
The role holder has to constantly feel the pulse of each of the markets and be aware of market realities by being in constant touch with key customers groups.
Aligning all suppliers partners like advertising agency, media house, PR agency, outdoor agency, content providers, market research etc towards a common goal and facilitating deliveries from them as per contractual agreements.
Leadership and Teamwork
The position is a leadership position in the circle. The role holder would set goals and targets for all revenue Verticals U&R, VAS, Data, Roaming in consultation with the S&M Head, and will monitor the performance of the team on a regular basis.
The incumbent would need to establish and maintain relationships with peers in the circle from Sales, Enterprise Business, Customer Service, Finance, Network and IN, Technical & IT, as well as, regional and corporate members from the corporate office.
Innovation and Change
The incumbent would need to innovate and bring appropriate changes depending on market realities and demands.
She would be required to analyze and provide solutions on various matters pertaining to revenue from operation and consumer insights via research, call center and in house data mining.

Core Competencies, Knowledge, Experience

10-15 years of experience out of which at least 3-4 years should be as a product head/marketing head for a reputed organization.
A proven track record in meeting revenue targets, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans
MBA from a reputed Institute.
Knowledge about Telecom industry in general
Should be comfortable with change and ambiguity given the dynamic business environment.
Ability to communicate at multiple levels with both customers and colleagues.