Retail Merchandiser

Role: Merchandising Lead – RangritiLocation: GurgaonReports to: Business Head – RangritiAbout Rangriti – A Fast-Growing Fashion PowerhouseRangriti is one of India's most dynamic and fast-expanding ethnic-fusion brands, crafting vibrant, contemporary Indian wear for the modern woman. With a footprint of 70+ stores across the country and rapid expansion planned, Rangriti operates at the intersection of design, analytics, regional cultural insights, and retail execution excellence. Our ambition is bold: to become India's most loved and accessible ethnic-fashion brand, powered by innovation, agility, and deep consumer understanding. The Head of Merchandising plays a pivotal role in shaping this growth story.Role Purpose: This is a mission-critical leadership role responsible for designing and executing Rangriti's merchandising blueprint across India. The mandate is to drive profitable growth, build a highperformance merchandising engine, and ensure that every store reflects the brand's promise through the right product, right depth, right place, and right time. You will orchestrate data-led assortment planning, store clustering, regional fashion logic, festival merchandising, forecasting, replenishment excellence, and inventory productivity— ensuring that Rangriti continues to scale as a trend-right, agile, and deeply consumer-centric retail brand.Key Responsibilities1. Sales & Store Analytics Excellence• Build a robust analytics framework to track sales velocity, sell-through, WOS, size curves, and product lifecycle performance.• Develop region-wise merchandising logic (North, West, East, South) based on culture, climate, festival cadence, and consumer DNA.• Identify growth stores, potential unlocks, risk stores, and take proactive actions.• Run category-, sub-category-, colour-, fabric- and silhouette-level business deep dives to guide forward buys and in-season actions.2. Assortment Planning & Intelligent Buying• Create store clusters and tailor assortments to micro-markets, consumer demographics, and demand patterns.• Partner with Design & Buying teams to build the seasonal architecture—balancing core essentials, high-fashion capsules, price-entry winners, and brand storytelling lines.• Use analytics-driven projections to determine buy quantities, depth, and size ratios for each cluster.• Ensure the assortment reflects the brand's personality: colourful, youthful, expressive, and sharply differentiated in the value–fashion space.3. Allocation, Replenishment & Supply Agility• Build a scientific allocation framework powered by data, maximizing revenue at the store level.• Create a real-time replenishment engine to reduce stock-outs and capture full-price opportunity.• Drive inter-store transfers (ISTs) with precision to unlock inventory efficiency.• Align warehouse dispatch priorities with store performance, revenue potential, and festival readiness.4. Festival, Cultural & Seasonal Merchandising• Anchor a national festival calendar with sharp regional understanding• Drive proactive festival-readiness through curated assortments, deeper festive SKUs, and strong fill rates.• Anticipate demand spikes and ensure stores are stocked ahead of the curve.• Plan transitions between seasons (SS, AW) with a strong understanding of fabrics, colour stories, and consumer buying cycles.5. Inventory Productivity & Markdown Governance• Maximize full-price sell-through and minimize reliance on discounts/EOSS.• Predict risk inventory early and take timely action through re-routing, bundling, store promotions, or cluster reallocation.• Enhance GMROI, inventory turn velocity, and overall merchandise financial productivity.• Build a forward-looking OTB mechanism aligned to growth ambitions.6. Leadership, Capability Building & Cross-Functional Influence• Lead and nurture a high-performing team of planners, allocators, and analysts.• Drive a culture of speed, ownership, data-driven decision-making, and retail-first thinking.• Build strong working relationships with Design, Buying, Supply Chain, Retail Operations, VM & Marketing.• Influence key stakeholders to ensure merchandising priorities translate into seamless instore execution.Key Skills & Competencies• Retail merchandising leadership with strategic + executional balance• Advanced analytics and demand forecasting• Regional & festival merchandising expertise• Strong understanding of product, consumer insights, and fashion trends• Inventory management, OTB planning, replenishment logic• Business acumen & margin-focused decision-making• High agility, ownership, and action-oriented mindset• Ability to operate in a fast-growing, entrepreneurial retail environmentIdeal Experience• 10–15 years of merchandising experience in ethnic wear, fusion wear, women's fashion, or large-format apparel retail.• Experience managing 50–100+ stores is preferred.• Strong exposure to regional fashion nuances, festival-driven demand, and high volume product cycles.• Demonstrated ability to scale merchandising systems, processes, and teams in a growth stage brand.