Category Demand Manager

2 weeks ago

udaipur, India beBeeDemand Full time

Drive category growth by leading demand-side levers in a critical role.Key Responsibilities include:Co-own category performance alongside Buy Side Managers—across Revenue, NMPO, conversion, and stock health.Build category-level GTM (Go-To-Market) plans aligning with business priorities, seasonality, and consumer insights.Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams.Pricing & Promotion Management responsibilities include:Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Conversion & Growth Execution responsibilities include:Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher AOV within categories.Data & Performance Analytics responsibilities include:Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.Key Qualifications and Experience required include:4+ years' experience in e-commerce, revenue management, or category management, ideally within grocery or retail tech.Strong analytical mindset—proficient with Excel, SQL, and data visualization tools.Deep understanding of pricing dynamics, margin structures, and digital merchandising.Proven ability to convert insights into executable strategies that drive business outcomes.Excellent stakeholder management and communication skills across cross-functional teams.

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