Paid Search Analyst

7 days ago

tamil nadu, India Mouseback Solutions Full time

Looking for an interesting jump to the next phase in your career?Company DescriptionWe, Mouseback, are a UK-based boutique Digital Marketing Agency with an office in India. We specialize in digital advertising on Google, LinkedIn, Meta, and Bing Ads. We are a Google Partner agency with a track record of stellar performance for UK clients.Mouseback is a progressive employer that fosters a culture of growth, learning, and collaboration. You'll gain hands-on experience with global campaigns, contribute to strategic decisions, and develop a deeper understanding of digital marketing analytics within a supportive team environment.The RoleWe seek a Digital Marketing Analyst with at least 1 year of experience in campaign management, data analysis, and performance reporting. You'll collaborate with a team of skilled engineers and MBAs, working on diverse international projects that demand analytical thinking and precision.Job DescriptionAnalyze and optimize ad campaigns to increase return on investment (ROI)Should have good knowledge of platforms like – Google Analytics, GA4, Google Ads, Google Keyword Planner, Google Merchant Center, GTMMeasure and report performance of all digital marketing campaigns and assess against goalsPlan, execute, and measure experiments and conversion tests.Specifications:1+ years of professional experience in Google campaign management: search, display, shopping and or hotel ads.Must be willing to learn new AI techniques. You will have opportunities to experiment with and apply cutting-edge AI tools such as Nanon Banana (for data-driven insights and optimization) and Veo (for AI-powered video creation and content enhancement). A strong curiosity and willingness to adapt to new technologies will be key to thriving in this role.Excellent verbal and written communication skillsShould be able to work on Google Analytics and other relevant tools for data analysisUnderstanding of the KPIs relevant to digital marketing – CTR, CVR, Impressions, Sessions, Revenue, CPC, CPS, Revenue, Transactions, ROAS etc.Proficiency in Maths is a plus.Office Location: K. K. Nagar, Chennai, Tamil Nadu Onsite Only)Please note: This is NOT a SEO role.Job Type: Full-timePay: ₹35, ₹60,000.00 per monthAbility to commute/relocate:Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)Experience:total work: 1 year (Required)License/Certification:Google Ads Certification (Preferred)Work Location: In person

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