All Cotton and Linen | Social Media lead

2 weeks ago

delhi, India All Cotton and Linen Full time

Job Responsibility

Develop and implement a comprehensive social media strategy that aligns with brands marketing goals and brand positioning.
Design, schedule, and publish high-quality, on-brand content across all major platforms (Instagram, Facebook, LinkedIn, Twitter, Threads, YouTube, Quora etc).
Experience in product photography
Capture high-quality images , ensuring that each photo is presented in its best angle.
Video Production: Create videos that highlight product features and close-ups in good lighting and high camera quality.
Post-Production: Edit photos and videos to meet brand standards. Ensure final images are optimized for various platforms (website and amazon).
Work towards achieving the growth goals of the brand by increased conversions.
Stay up-to-date on industry trends, platform updates, and competitive landscape to ensure our brand remains innovative and relevant.
Develop and manage a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.
Actively engage with followers by responding to comments, messages, and mentions, building a positive community around the brand.
Identify and manage relationships with influencers and brand advocates to amplify reach.
Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.
Prepare detailed reports on KPIs and social media performance, focusing on successes, challenges, and recommendations for improvement to drive higher conversions.
Use data- driven insights to experiment, enhance engagement, reach, and increase conversion rates.
Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.

Skills Required

2-3 years of Experience in social media management, product photography
Proven experience in creating and executing social media strategies.
In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Strong understanding of SEO and web traffic metrics.
Excellent verbal and written communication skills.
Ability to create engaging and visually appealing content.
Strong analytical skills to interpret data and optimize content for conversions.

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