Strategic Customer Engagement Specialist

1 week ago


davangere, India beBeeStrategy Full time

We are seeking a Customer Engagement Strategist to lead the planning, setup, and optimization of customer engagement programs using Braze. This role requires expertise in marketing automation, stakeholder management, and customer experience.Key Responsibilities:Develop strategic consultation on customer engagement strategies and Braze capabilities.Design lifecycle and trigger-based campaigns across email, push notifications, SMS, and in-app channels.Work with clients to align Braze usage with business objectives.Conduct platform audits and recommend improvements for campaign performance and scalability.Configure Braze integrations for seamless data flow.Train and support internal teams on Braze best practices.Define KPIs and measurement frameworks for campaign success.Stay updated with Braze feature releases and evaluate their application for business growth.Assist in onboarding new clients or teams to the Braze platform.



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