Group Account Manager

11 hours ago

north delhi, India Barcode Entertainment : Strategic Brand Solutions Full time

About Us

Barcode Entertainment : Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

As a Group Account Manager – Tech , you will be responsible for building and growing the technology vertical within our agency. You will drive end-to-end ownership of client relationships, strategy, and execution for tech brands—establishing us as the go-to influencer marketing partner in this sector.

Key Responsibilities

  • Category Leadership : Develop and execute the overall strategy for the Tech category, aligning with business objectives.

  • Business Development : Identify, pitch, and acquire new tech clients (consumer tech, B2B tech, apps, gadgets, etc.).

  • Client Relationships : Manage key accounts, ensuring high client satisfaction and long-term partnerships.

  • Campaign Strategy : Design and oversee creative influencer-led campaigns tailored to tech audiences.

  • Team Management : Build, mentor, and lead a team to execute category goals effectively.

  • Market Insights: Track industry trends, competitor activity, and tech innovations to shape category positioning.

  • Revenue Growth : Deliver on revenue targets for the Tech vertical and contribute to the agency’s overall growth.

Requirements

  • 5–8 years of experience in influencer marketing, digital marketing, or brand management (with focus on tech brands).

  • Strong network and relationships within the tech industry (brands, agencies, influencers).

  • Proven track record of driving business growth and managing large accounts.

  • Excellent leadership, communication, and negotiation skills.

  • Deep understanding of influencer marketing trends, platforms, and performance metrics.

  • Creative mindset with data-driven decision-making ability.

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