Content Strategist

1 week ago

Aurangābad, India beBeeCopywriter Full time

About Us We're making international degrees more accessible and relevant for Indian students—and building a bold, future-forward education brand in the process. Job OverviewWe're looking for a sharp, versatile copywriter to shape the voice of global universities. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.Responsibilities:Write copy across a variety of marketing formats: Google search and display ads, Meta and other social media ad captions, brochures, flyers, and student handbooks, website and landing page content, email marketing, video scripts (explainer, testimonial, promotional)Adapt tone and messaging to fit each university brand and campaign objectiveCollaborate with design, performance marketing, and admissions teams to align messaging with audience needsParticipate in brainstorming sessions and creative reviewsOptimize existing copy for clarity, engagement, and conversionsRequirementsWe're looking for someone with 6-8 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand.Strong portfolio showcasing digital ads, social content, and multi-format campaignsAbility to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonatesSharp attention to detail, grammar, and storytellingComfort working in a fast-paced, iterative environmentBonus: Experience with performance marketing or knowledge of student acquisition journeysWhy Work with UsBe part of a mission-driven company making global education more accessible.Work with global university partners and cross-functional creative teams.Grow in a dynamic, startup-like environment where ideas and ownership matter.

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